Editorial Environment by

After the decline of traditional advertising and the cultural shift that changed radically the way we consume content, the way to reach audiences has drastically changed: people can access stories, news, audiovisuals from everywhere, at every time. A transmedia editorial environment maps a new territory: print and digital are not only entwined but they make part of a bigger ecosystem where storytelling, strategy, design, social networks, copywriting, and art direction all contribute to engage a conversation with the audience and build relationships. Not one message in many forms like old advertising, but a discourse that revolves around the audience across different channels, each with specific characteristics. An approach that allows to permeate people’s lives, as well as informing, amusing, entertaining.