Pensacola by
Client: Pensacola USA
Year: 2013
Tags: Branding, Identity, Web design
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Representing a directing studio from NYC

From the first time we met the directing duo, we knew they had clear ideas. At that point, there were no conditions for us to work together. But we were pleased as they didn’t change their initial plans and waited almost two years to collect the resources in order to work with us. Based in New York City but working on a global scale, the video production company —whose focus are commercials and music videos— seeked a strong identity that could resemble their skills, their youth, their strong conviction and ambition. They needed a brand that could stand out, being recognisable and enduring.

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Geometrically seductive

Since the beginning of the design process, we shared with the guys from Pensacola the vision that the identity had to be mainly typographic. We wanted it to be geometrical but groovy, seductive and friendly while awe-inspiring. We finally obtained the corporate identity for Pensacola with an reduction-addition process: first, we took it to its essential. Then, we started playing with this slim core, adding lines, details, thickness, substance. The outcome is bold graphic design thought for giving its best on screens, perfect for being animated and maintaining a strong brand identity while allowing wide possibilities of variations for motion graphics, TV bumpers and curtains.

  • Folch - Pensacola
  • Folch - Pensacola
  • Folch - Pensacola
  • Folch - Pensacola

The generative process of the logotype.

Folch - Pensacola
Folch - Pensacola

The final identity for Pensacola

An essential website that goes straight to the point

Refusing any ornaments, long texts, ‘about’ pages and any kind of superfluous content, we were sure that the guys from Pensacola should show their work in the best way as possible: that is ironically by just showing their work. The website we designed was giving total prominence to their productions, featuring as its main characteristic full screen videos, together with a extreme care of the rest of graphic and typographic elements as well as an easy and intuitive user experience. The dark tones, the white typography, and the total protagonism given to the video productions work almost as a statement, as we believe that a strong and good design should manage to drive attention on what really cares. The typography chosen for Pensacola communication is the LL Circular by Lineto, whose purely geometric approach mingles purity with warmth.

  • Folch - Pensacola
  • Folch - Pensacola
  • Folch - Pensacola
  • Folch - Pensacola
  • Folch - Pensacola
  • Folch - Pensacola
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Branding, Identity, Web design. Pensacola USA. 2013