Strategic Narrative Design

FOLCH - Albert Folch
Albert Folch
Creative Director & Founder
Partner

Barcelona (Spain), 1977. Albert is the founder of the studio, as well as having given birth to editorial initiatives like Odiseo and Eldorado. Graduated in Graphic Design from ESDi School of Design, Albert had previously studied Geology at UAB and photography at Royal Academie of Arts of Antwerp, in Belgium. Albert is also co-director and teacher in the Master of Editorial Design at ELISAVA. He is also member of the Comunitat 080 Barcelona Fashion. Albert has been awarded with Premios Gràffica 2017.  

FOLCH - Rafa Martínez
Rafa Martínez
COO & Head of Brand Strategy
Partner

Barcelona (Spain), 1976. Managing the studio’s commissions and operations, Rafa brings in his strategic vision and journalistic approach as well as his overall branding and communication expertise. After a career in Journalism at Blanquerna-Ramon Llull University School of Communication, he became partner at Folch. Rafa is teacher of Strategic Thinking at the Master of Graphic Design at ELISAVA. He is also partner of Eldorado, Odiseo, and Folch Insights, as well as Executive producer and founding partner at White Horse. Besides this, Rafa is member of the Barcelona Council of Digital Communication and the Comunitat 080 Barcelona Fashion.

FOLCH - Daniel Pérez
Daniel Pérez
Brand Philosophy Builder

Barcelona (Spain), 1975. Since completing a degree in Media, Communications and Cultural Studies at The University of Leeds, Daniel has worked for over 15 years revitalizing, developing and launching brands and products globally for Codorniu Group, Carolina Herrera Fragrances, Comme des Garçons Parfums, Mango and Desigual. He also lectures on Luxury Branding and New Luxury at Blanquerna & European Universities, collaborates with Fashion & Arts Magazine and is an active member of the Steering Committee of Madrid Fashion Week.

FOLCH - Elena Qureshi
Elena Qureshi
Junior Studio Manager

Las Palmas de Gran Canaria, (Spain), 1994. Elena moved to Barcelona to study Design management at ESDi, Escola Superior de Disseny. During her studies she focused her interest around collaborative methodologies and transdisciplinary creations with a deep understanding of design as a social transformation tool, ethics and critical design. Finishing her Final Degree Project her approach is determined by strong ethical concerns, critical design and human-centred design methodologies. Elena is now assisting in the studio with the management of commissions and work flow.

FOLCH - Natalia Triviño
Natalia Triviño
Assistant Studio Manager

Bogotá (Colombia), 1989. After graduating in Communication Design (Universidad de Los Andes, Colombia), Natalia has worked for the past 7 years as an editorial designer and design-based project manager in various design studios and advertising agencies across Colombia. With a multidisciplinary profile, she loves to work in teams and is always ready to face new challenges. Last year she moved to Barcelona and is currently studying a Master’s Degree in Editorial Design at ELISAVA. 

FOLCH - Emmy Koski
Emmy Koski
Communication Director & Art Curator for Brands
Narrative Team

Skellefteå (Sweden), 1990. Emmy’s multidisciplinary profile embraces diverse skills, making her managing themes ranging from communication to publishing and design. Raised in the north of Sweden, Emmy studied media direction during her high school years. She attended her studies in Visual Communication at IED Instituto Europeo di Design. As well as coordinating the communication of the studio and curating artist for brands, Emmy is Editor-in-Chief at Odiseo. She also teaches the MAs programme “Digital Narratives” at ELISAVA. 

FOLCH - Vincenzo Angileri
Vincenzo Angileri
Head of Education
Acid House
Marsala (Italy), 1991. Vince is a research-led creative director interested in education, as well as speculative and narrative design process. Besides having his own practice, Vince’s work at Acid House includes narrative design, strategic and critical thinking, curatorship, and collective experience. Vince has an interdisciplinary background in editorial design, humanities, art, and screenplay for cinema, having studied in universities like Politecnico di Milano and ELISAVA. He teaches two MAs programmes at ELISAVA, as well as lecturing and running workshops at national and international universities and institutions. 
FOLCH - Bis Turnor
Bis Turnor
Strategic Communications Manager
Narrative Team

London (UK), 1990. Bis studied Literature and Classics at the University of Bristol. Starting at a creative agency developing strategies for values-driven brands, she then spent several years at a corporate PR consultancy in London. Completing a graphic design course at Shillington College, she moved to Barcelona and was awarded a postgraduate diploma in graphic design at ELISAVA. Editor at Eldorado, Bis also manages PR for the studio and various clients, as well as coordinating communication for White Horse. 

FOLCH - Belén Feliu
Belén Feliu
Junior Strategic Communications Manager
Narrative Team

Barcelona (Spain), 1995. After graduating in Advertising and Public Relations from the Rovira i Virgili University, she gained experience working in the production and advertising industry, specializing in copywriting. Her aim to improve her strategic and creative approach lead Belén to receive a Master in Advertising Strategy and Creativity from Ramón Lull’s University (URL) in Barcelona. She is now assisting in the studio with the management and workflow of projects.

FOLCH - Marta Oliva
Marta Oliva
Editorial Assistant
Narrative Team

Pordenone (Italy), 1994. The research of Marta find its roots in the world of contemporary art in relation with both digital and analog photography. After graduating in Visual Arts from IUAV  (Venice) she first moved to Bilbao where she works as photographer and editorial assistant, and then in Amsterdam working as curatorial assistant, consolidating her deep interest among the artistic practices. She is currently attending a MA in photography at IUAV and working as intern and editorial assistant for Odiseo.

FOLCH - Iván Olmos
Iván Olmos
Editorial Assistant
Narrative Team

Barcelona (Spain), 1995. Raised in the countryside, Iván eventually graduated in Journalism from Pompeu Fabra University in Barcelona. Intrigued by new narratives, he then studied storytelling and filmmaking in Aarhus (Denmark), which led him to direct and produce several documentaries. Since then, Iván has worked for various broadcasting media, such as Catalunya Ràdio and SER Catalunya, and he has also gained experience in the corporative communications field. What drives him above all is giving people a voice, to help them tell the world their backgrounds, thoughts and aspirations,  shaping it all in a unique storyline.

FOLCH - María Beneyto Català
María Beneyto Català
Brand Partnership Manager
Narrative Team

Barcelona (Spain), 1984. Driven by her passion about storytelling and creativity, Maria first studied Journalism and, after, she graduated in Advertising and PR in Blanquerna Faculty. Since then, she has been working with communication, marketing and advertising for big companies as well as for locals brands, most of them in the arts, fashion and lifestyle sectors and in digital environments. A multidisciplinary background for a restless and curious mind in charge of the brand partnership department of the studio. 

FOLCH - Marta Campabadal
Marta Campabadal
Junior Strategic Communications Manager
Narrative Team

Barcelona, 1996. She studied Journalism at Pompeu Fabra University. She has worked for some media such as La Vanguardia or TV3 as well as WGBH in Boston. At the strategical communication side, she has been part of the press office of different cultural institutions, like the Catalan Film Academy or the Center of Contemporany Culture of Barcelona (CCCB) as well as the consultancy Institut Cerdà. Marta is now part of the team in charge of managing Strategic Communications at Folch.

 
FOLCH - Nabill Parvizi
Nabill Parvizi
Junior Designer

USA, 1995. Raised in Southern California, Nabill moved to Barcelona to study graphic design at IED Instituto Europeo di Design. Entering the graphic world through painting, he is constantly experimenting with different mediums, preferring a classic sense of storytelling but through contemporary forms of communication. He is currently studying a master of editorial design at Elisava.

FOLCH - Camilo Roa
Camilo Roa
Senior UX/UI Designer
Design Team One

Bogotá (Colombia), 1990. Camilo is Senior UX/UI Designer at Folch. He contributes to the studio’s digital projects with his expertise in User Experience and Digital Environments. After graduating Communication Design in Universidad de Los Andes (Bogotá, Colombia), Camilo worked in different design studios in Colombia. Then he moved overseas where he completed his Master’s Degree in Graphic Design at ELISAVA. He is also teacher at the Master of Editorial Design at ELISAVA.

FOLCH - Josep Puy
Josep Puy
Senior Designer & Art Director
Design Team Two

Barcelona (Spain), 1994. Josep’s role in the studio is distinguished by his skills within the field of luxury, fashion and beauty, lending a sophisticated tone on both digital and print. He joined the design world through his studies in publishing and advertising graphics at CIC Design School and after he advanced with a Master’s Degree with a focus on Identity and Editorial Design at ELISAVA. 

FOLCH - Allie Heesh
Allie Heesh
Senior Designer
Design Team Two

Nottingham (UK), 1991. Allie’s work stands out for the extraordinary attention to details and for the great clearness of her design work. She successfully completed a foundation in Art and design at the Manchester School of Art. Allie then continued her studies at Northumbria University, achieving a Bachelor Degree in Graphic Design.

FOLCH -  Nicolás Barreto
Nicolás Barreto
Junior Designer
Design Team Two

Santa Cruz de Tenerife, (Spain), 1995. Nicolás studied graphic design and moved from Tenerife to Milan where he had the chance to combine his design education with photography and contemporary art at the Accademia di Brera. After graduating he moved to Barcelona and is currently studying a master of editorial design at Elisava.

FOLCH - Andrés Rosa
Andrés Rosa
Senior Designer

Alicante (Spain), 1984. Andrés studied graphic design at the Alicante School of Art and Design (EASDA) and at Hoschcule Augsburg in Germany. He previously studied photography at Granada School of Art. Over the last few years he has been working as a graphic designer in a number of different agencies in both Madrid and Alicante.

FOLCH - Oriol Corsà
Oriol Corsà
Junior Designer
Design Team Two

Barcelona (Spain), 1997. Oriol studied Art and Design during his high school years. He has explored the worlds of painting, photography, fashion and film, but decided to embark his professional career in the world of design. He is currently completing his graphic design studies at ELISAVA, specialising in publishing and identity.

FOLCH - Jacobo Galán Padín
Jacobo Galán Padín
Junior Designer
Activation team

A Coruña (Spain), 1992. Jacobo joined the design world after studying a BA in Industrial Design Engineer. Moved more by the visuals and concepts, he advanced with a Master’s Degree in Communication Design at Central Saint Martins. With an expertise in digital research and conceptual thinking, working with a more thoughtful approach based on problem-solving and encouraged to expand his boundaries into the design and moving images. At Folch Studio Jacobo takes part of the Activation Team, as a Graphic Communication Designer.

FOLCH - Alex Marqués
Alex Marqués
Motion Designer

Barcelona, (Spain), 1993. Alex began his self-taught training in audiovisual production. At first, he was working as a post producer in advertising and during that process he discovered the path of motion graphics. Later he began to collaborate as a freelance with different studios and agencies. Alex finds coherence between time, shapes and space to create captivating and mesmeric visuals.

 

FOLCH - Pol Gonzalez Novell
Pol Gonzalez Novell
Filmmaker
Partner at White Horse

Barcelona (Spain), 1982. Pol’s work is testament that his love of light, form, and rhythm can only be matched by his love of good storytelling. Pol studied direction of photography at ESCAC and has been working as a director and cinematographer ever since. Although he has collaborated with top brands and agencies, his favourite projects are always those that dictate their own narrative as they go along (which usually happens when he works with visual artists, fashion photographers, and friends).

FOLCH -  Elisabet Rius
Elisabet Rius
Project Manager
White Horse

Barcelona (Spain), 1982. Elisabet graduated in Interior Design from Eina School of Design. After working as an interior designer for studios such as Tarruella & López, she evolved her designing skills towards organising and producing events. Over the last 10 years she has worked as a freelance designer and project manager, specialising in managing design-based projects and events with top brands and agencies worldwide. In 2016 she finished her Executive MBA at ESADE School of Business, mastering her business-creative-design mindset to lead projects evolving around the new design era for brands.

FOLCH - Diogo Guerra
Diogo Guerra
Production Manager
White Horse

Lisbon (Portugal), 1985. Diogo graduated in Tourism Management (Universidade Lusíada de Lisboa) and later completed a Master degree in MICE & Events Production (Universidad Autónoma de Barcelona). He has worked for the past 10 years in different event production agencies, both in Portugal and Spain, leading projects for some of the top brands and companies worldwide. Passionate about events, Diogo always searches and enjoys new challenges, as well as working in a team where the success of a project depends on everyone’s effort and dedication. His job? Production… from one end to the other.

FOLCH - Tamara Raimondi
Tamara Raimondi
Producer
White Horse

Buenos Aires (Argentina) 1984. Tamara studied Social Communication Science in Universidad de Buenos Aires (Buenos Aires University). She developed her career producing short length and independent transmedia documentaries. She also produced TV shows for Latin America and the US for FOX International Channels. In Spain she worked for Vice and Vice Virtue.

FOLCH - Nadia Kseiri
Nadia Kseiri
Producer
White Horse

Buenos Aires (Argentina) 1988. Nadia studied Advertising in Buenos Aires. Since then she initially developed her career in advertising, working for various agencies, eventually focusing on audiovisual production, making video clips, advertisements and editorials. In the last 3 years she has worked as an independent producer and has developed her own swimsuit brand.

FOLCH - Ferran Bassaganyes
Ferran Bassaganyes
Junior Producer
White Horse

Olot (Spain), 1995. Ferran has always been around all cultural movements of his hometown. Over the years, he has worked with strategic festivals like Sismògraf, Miniput o ElMini. Graduated in media at the Pompeu Fabra University in Barcelona, he has earned experience as a producer for Tele-B and TV3, and also as a junior producer for the Spanish video artist Carles Congost.

FOLCH - Javier de la Presa
Javier de la Presa
Financial Manager

Barcelona (Spain), 1994. Javier studied management and administration at EAE Business School (UPC). He is a young entrepreneur, eager to work and reach their maximum potential individually and as a group. He is currently studying his Master’s Degree in accounting and finance in URJC. Javier is now managing all financial matters at Folch.

Collaborators
Verónica Miguel
National PR Manager

Barcelona (Spain), 1977. Verónica studied Journalism and specializes in press office activity. She has a long career in the private sector, as well as in public entities such as the Institute of Culture of the Barcelona City Council (ICUB), where she has worked for some of the most important events across the city (Grec Festival, festivities of La Mercè, etc). Her knowledge of journalism and language give her the ability to interpret and transform projects from Folch Studio and its clients into journalistic content. By identifying the most noticeable angle of each project, Verónica helps the studio to spread awareness of Folch’s work across a variety of media (written press, television and radio) and in different formats such as news, articles, interviews or reports.

Andreu Llos
Web Developer

Torroella de Montgrí (Spain), 1988. Andreu got a diploma in Computer Management and a Degree in Multimedia. He has been working as a freelance developer and web designer since 2010, both individually and in collaboration with agencies and design studios. He led the development of websites like Fucking Young!, Eldorado Experience and Folch.

Cristina Rius
Digital Media Strategist

Barcelona (Spain), 1986. Cristina is graduated in Fashion Design at Escola Superior de Disseny i Art Llotja and also in Marketing & Communications from IED. She was managing the digital communications for several international fashion brands and advising companies about how to improve and optimise their online strategy and resources. 

Abstract
Digital Communication Agency

Barcelona (Spain). 2016. Abstract is an agency specialising in digital communication. They combine strategic and technical SEO knowledge with branding and design in order to create digital platforms with a relevant and sustainable brand value in the market. 

NOW
Digital & Inbound Agency

NOW is a digital & inbound agency that helps companies to gain, convert and retain customers on-line. They improve digital presence of brands in order to increase their business results focusing on inbound and content strategies, online ads, SEO, social media and digital developments. 

Stefano Colli
Architect & Designer

Reggio Emilia (Italy), 1966. Stefano specialises in corporate interior design, approaching the design of spaces on a strategic level and considering it as an integral part of a company’s identity and communication. Stefano moved to Barcelona in 1991 after graduating in Architecture, Design and Communication at Politecnico di Milano.  In the last 20 years he has been combining his professional activity with teaching in ELISAVA, both in the Master of Design of Work Space and the Design Degree.

Leo García Méndez
Photographer

Caracas (Venezuela), 1987. Leo is a Barcelona based photographer. He has a Bachelor’s Degree in Journalism, studied Film Making at ESCAC, Documentary & Artistic Photography and Advertisement Photography at IDEP Barcelona. He enjoys combining Documentary with Advertisement photography and also specialises in Making of and Still Photo.

Instagram: @leocroma

Marçal Vaquer
Photographer

Barcelona (Spain). Marçal is a Barcelona-based photographer who specialises in Still Life, Product, Food and Beverages photography. He studied Fine Arts at Universitat de Barcelona and Advertising Photography at IDEP Barcelona. Unless noted otherwise, he is the author of all Folch’s project pictures.

Martí Pujol
Photographer

Barcelona (Spain) 1995. Martí is a Barcelona-based photographer. He studied a formative cycle of Upper Degree in Advertising Graphic Design at municipal school of art EMAID in Vilanova i la Geltrú and a formative cycle of Upper Degree in Photography at Serra i Abella in l’Hospitalet de Llobregat. He specialises in Events and Documentary Photography as well as Portrait Photography. 

martipujol.tumblr.com

Sarah Parot
Editor & Copywriter

Paris (France), 1983. After having graduated in Modern Literature at the faculty of La Sorbonne (France), Sarah got a master degree in Book Publishing at the university of Alcalá (Spain). She has been working as a freelance editor and copywriter since 2009, and she is author of several travel & cultural books about Barcelona.

Cristina Ramos
Set Designer & Creative Director

Barcelona (Spain), 1980. Cristina is a Barcelona-based set designer and creative director known by never finishing her degree studies in History, Psychology and Interior Design. Although mainly focused in fashion photography, Cristina´s favourite jobs always revolve around still life photography due to her deep love for objects and materials.

Clients
Awards
(2018)
  • 2018
  • 2017
  • 2016
  • 2015

2 FAD Silver Laus Awards. ‘Rosalía és betevé’, by Folch and White Horse (Audiovisuals), ‘betevé’ photography by Leo García Mendez (Art Direction in Print – Photography)

 5 FAD Bronze Laus Awards. ‘Marset: Product Series’, by Folch with White Horse (Art Direction in Audiovisual), BDW ’17 (Art Direction in Print – Photography), Arquetipos, for Fundación Arquia (Online Publication Site), Montoya (Promotional Site), Blog Fundación Arquia (Online Publication Site). 

2 FAD Silver Laus Awards. ‘DOIY’, by Folch with White Horse (E-commerce Site), ‘Transfer – Global Architecture Platform’, by Folch (Online Publication).

3 FAD Bronze Laus Awards. ‘Marset’, by Folch (Art Direction), ‘TAKE’ (Agency, Studio or Freelancer Website), ‘Quan les línies són temps’, by Folch (Entire Books).

3 FAD Silver Laus Awards. Marset ‘Reflections on light’ publication (Graphic design – Integrated Graphics); Marset ‘Reflections on light’ illustrations by Pol Montserrat (Graphic design – Illustration (Editorial and/or Commercial)

3 FAD Silver Laus Awards. Marset ‘Reflections on light’ publication (Graphic design – Integrated Graphics); Marset ‘Reflections on light’ illustrations by Pol Montserrat (Graphic design – Illustration (Editorial and/or Commercial); ‘Portraits at the edge of the world’ directed by Goroka and produced by Eldorado (Audiovisuals – Audiovisual) 3 FAD Bronze Laus Awards. Marset ‘Reflections on light’ publication (Graphic design – Corporate Publication, Catalogues & Brochures, Annual Reports); Pretty Woman (Graphic design – Book Covers, Magazine Front Covers and/or Series of Book Covers and Magazine Front Covers); O (Digital – Best Website)

Contact

For new business enquiries please get in touch with [email protected]

We open to a whole gamut of talents —from public relations to sociology, from editing to curatorship, from journalism to motion graphics, filmmaking to digital activation, creative writing to photography. Please send your application to [email protected]

If you are interested in applying for an internship at Folch please email [email protected] with a PDF portfolio or link to a website. Due to the high number of requests, we are unable to reply to all emails. Thank you for your understanding.