Comme des Garçons: Black Pepper, an organic-shaped proposal by

Client: Puig
Year: 2019
Tags: Art Direction and Design, Graphic Design, Packaging

Speculative Design Proposal

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We were commissioned by Puig to develop the packaging for the Comme des Garçons’ Black Pepper fragrance sales case. While our proposal, appreciated and liked by the client, was not produced in the end, we still feel, as always, that it is beneficial to communicate the concept and process behind our speculative design ideas. 

Returning to its core

To rethink the design of the packaging we thought about returning to the essential element of the perfume, focusing on the raw material: the black pepper. Starting from the formal and organic shape of a grain of black pepper, we launched a process of transition from the physical to the abstract.

From corn to concept

We focused on studying the geometries that structure a grain of black pepper, deconstructing and then reassembling it with new materials and a new profile. Next, we reimagined its inner structure, hollowing it out, ready to host the various components that compose the fragrance, as if fossilised inside.

  • FOLCH - Comme des Garçons: Black Pepper, an organic-shaped proposal
  • FOLCH - Comme des Garçons: Black Pepper, an organic-shaped proposal

A practical mechanism for display and opening

The introduction of magnets inside allowed us to simplify the opening and closing of the grain-body, dividing the structure into two geometric halves. Moreover, thanks to a weight placed on one side of the polygon, we thought we could better expose the product once opened, ensuring greater stability and functionality.

  • FOLCH - Comme des Garçons: Black Pepper, an organic-shaped proposal
  • FOLCH - Comme des Garçons: Black Pepper, an organic-shaped proposal
  • FOLCH - Comme des Garçons: Black Pepper, an organic-shaped proposal
  • FOLCH - Comme des Garçons: Black Pepper, an organic-shaped proposal

A sophisticated choice for a premium look

For the external structure, to enhance the volume and distinctive design, we considered a high-quality silky black truffle coloured texture, along with serigraphed lettering. For the interior, we incorporated a high-density foam to completely fill the hollow, providing a snug, satisfying fit for the fragrance shapes.

  • FOLCH - Comme des Garçons: Black Pepper, an organic-shaped proposal
  • FOLCH - Comme des Garçons: Black Pepper, an organic-shaped proposal
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Art Direction and Design, Graphic Design, Packaging. Puig. 2019