Crème Caramel by

Client: CANADA
Year: 2017
Tags: Art Direction, Editorial Environment, Graphic Design, Production

Crème Caramel is a project by CANADA. It is a short video born out of a commission by NOWNESS, as part of a project in which they invited directors to interpret the concept of bodily beauty. We solidified their project into CANADA’s first book.

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He secretly loved looking at her breasts while she was doing something. He loved looking at her breasts in general, although it was the little details which would drive him crazy“. Crème Caramel is a project by renowned Barcelona based production house and editorial studio CANADAIt is a short film born out of a commission from NOWNESS, as part of a larger project in which they invited several directors to interpret the concept of bodily beauty. The project ended spinning off into an object and new line of projects: CANADA books.

 

  • Folch - Crème Caramel
Crème Caramel | Folch
Crème Caramel | Folch
Crème Caramel | Folch

A behind the scenes of Crème Caramel” is the first issue of what will become a first editorial collection of three book for CANADA. Together the publications form a triptych, ranging from small to tall in size. The book had to become a representation of the video and shooting process, including three of its foremost characteristics, which would ultimately define the publication’s character and style: attention towards the bodily details of the protagonist, playfulness, and a narrating flan.

Coloured in the brown and orange hues of a crème caramel, the book’s cover is divided into two parts: a neutral sleeve – a recurring element which unifies every book in the collection –  and an upper part, which carries the title and will diversify according to the content of each publication. Inside, Lope Serrano, director at CANADA, turns detailed frames from the video into flirtatious illustrations inspired by the original project. The behind the scenes process for the short film was shot by photographer Francesc Pascual i Torrens.

Alongside Artifact, a creative production company by Folch, we defined the book’s specifications. While the 17×24 cover is a combination of matte and textured material, the book’s inside counts 84 pages, printed on Munken paper, with a transparent page introduced every four pages creating a playful interaction between illustrations when flipping through the book, telling the Crème Caramel story through a printed medium.

Crème Caramel | Folch
Crème Caramel | Folch
Crème Caramel | Folch
Crème Caramel | Folch
Crème Caramel | Folch
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Art Direction and Design, Creative Production, Editorial Environment, Graphic Design. CANADA. 2017