Cases by

Strategic Narrative Design

DOIY Gallery by Folch

DOIY Gallery

Every object has a story, #doiygallery was born out of a curiosity for new interpretations.
Rebranding Xavier Garcia by Folch

Rebranding Xavier Garcia

Positioning the brand in the world of fashion, while projecting a contemporary attitude.
The Pearl on the Coast by Folch

The Pearl on the Coast

Finding a narrative that goes beyond the product, creating a completely new environment for the brand
Doiy turns 10 by Folch

Doiy turns 10

You only turn 10 once – so, one should do so properly. Doiy came to us to develop a celebration of this milestone.
Empowering youth, rebranding a city by Folch

Empowering youth, rebranding a city

A city brand is spread through the eyes of its citizens, by creativity and music, languages without boundaries
A documentary about the real Barcelona by Folch

A documentary about the real Barcelona

A documentary for betevé that contemplates the real Barcelona – La Mirada Imperfecta.
A Long-Awaited Summer by Folch

A Long-Awaited Summer

Expanding and strengthening the brand narrative of WOUF.
Crème Caramel by Folch

Crème Caramel

A video spinning off into an object and new line of projects: CANADA books

Art direction lies in the fundamental unification of the vision and translation of desired moods, messages, concepts, and underdeveloped ideas into imagery. In particular the art direction should oversee the visual appearance and how a brand or strategy communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. We work with different photographers, illustrators, and filmmakers, to shape the look and feel of a project, communicating visually and appealing to our clients’ target audience. We have collaborated with fashion, studio and documentary photographers, international and national illustrators, freelance filmmakers and video producers.