Cases by

Strategic Narrative Design

1,920 views
Casting a new light on TNC by Folch

Casting a new light on TNC

Creating the imagery for the national theatre in three different stages, starting with Abona’t – the pre-campaign.
1,347 views
Bershka On Stage by Folch

Bershka On Stage

Bershka On Stage is a global event series, bringing the brand into new territories through new narratives.
1,900 views
A new vision by emerging artists for Marset by Folch

A new vision by emerging artists for Marset

A new artistic dialogue brought new light to Salone del Mobile, Milan
894 views
Odiseo Vol.13 ‘The Last Supper’ by Folch

Odiseo Vol.13 ‘The Last Supper’

The issue speaks of the death of the son of humanity as the beginning of posthumanism.
1,841 views
The office: an aspirational mood for Xavier Garcia by Folch

The office: an aspirational mood for Xavier Garcia

Reflecting the sophistication of the brand through a fashion editorial
1,383 views
The Optimism of Brightening Life by Folch

The Optimism of Brightening Life

Connecting brands with new talent in artistic setting beyond given fields
2,040 views
DOIY Gallery by Folch

DOIY Gallery

Every object has a story, #doiygallery was born out of a curiosity for new interpretations.
3,879 views
Rebranding Xavier Garcia by Folch

Rebranding Xavier Garcia

Positioning the brand in the world of fashion, while projecting a contemporary attitude.
1,604 views
The Pearl on the Coast by Folch

The Pearl on the Coast

Finding a narrative that goes beyond the product, creating a completely new environment for the brand
1,851 views
Doiy turns 10 by Folch

Doiy turns 10

You only turn 10 once – so, one should do so properly. Doiy came to us to develop a celebration of this milestone.
5,357 views
Empowering youth, rebranding a city by Folch

Empowering youth, rebranding a city

A city brand is spread through the eyes of its citizens, by creativity and music, languages without boundaries
960 views
A documentary about the real Barcelona by Folch

A documentary about the real Barcelona

A documentary for betevé that contemplates the real Barcelona – La Mirada Imperfecta.
2,155 views
A Long-Awaited Summer by Folch

A Long-Awaited Summer

Expanding and strengthening the brand narrative of WOUF.
2,942 views
Crème Caramel by Folch

Crème Caramel

A video spinning off into an object and new line of projects: CANADA books

Art direction lies in the fundamental unification of the vision and translation of desired moods, messages, concepts, and underdeveloped ideas into imagery. In particular the art direction should oversee the visual appearance and how a brand or strategy communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. We work with different photographers, illustrators, and filmmakers, to shape the look and feel of a project, communicating visually and appealing to our clients’ target audience. We have collaborated with fashion, studio and documentary photographers, international and national illustrators, freelance filmmakers and video producers.