Cases by

Strategic Narrative Design

Empowering youth, rebranding a city by Folch

Empowering youth, rebranding a city

A city brand is spread through the eyes of its citizens, by creativity and music, languages without boundaries
A documentary about the real Barcelona by Folch

A documentary about the real Barcelona

A documentary for betevé that contemplates the real Barcelona – La Mirada Imperfecta.
1,662 views
A Long-Awaited Summer by Folch

A Long-Awaited Summer

Expanding and strengthening the brand narrative of WOUF.
2,230 views
Crème Caramel by Folch

Crème Caramel

A video spinning off into an object and new line of projects: CANADA books

Art direction lies in the fundamental unification of the vision and translation of desired moods, messages, concepts, and underdeveloped ideas into imagery. In particular the art direction should oversee the visual appearance and how a brand or strategy communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. We work with different photographers, illustrators, and filmmakers, to shape the look and feel of a project, communicating visually and appealing to our clients’ target audience. We have collaborated with fashion, studio and documentary photographers, international and national illustrators, freelance filmmakers and video producers.