Cases by

Strategic Narrative Design

“We Never Had a Business Plan” / ESADE by Folch

“We Never Had a Business Plan” / ESADE

A masterclass on creative approaches towards the concept and development of a business plan.
1,388 views
A Long-Awaited Summer by Folch

A Long-Awaited Summer

Expanding and strengthening the brand narrative of WOUF.
1,735 views
Odiseo Vol.11 by Folch

Odiseo Vol.11

Odiseo Vol. 11 explores the concept of metamorphosis through the lens of the ‘cocoon’.
1,700 views
The Smokers by Folch

The Smokers

A personalized concept for photographer duo AdlerFresneda presenting their work in a new and experiential way
Place Branding workshops in Central and South America by Folch

Place Branding workshops in Central and South America

Two international workshops around the idea of using strategic narratives to rebrand a country or a city.
3,187 views
WOUF by Folch

WOUF

Repositioning Wouf as a contemporary lifestyle brand
3,501 views
Metrovacesa by Folch

Metrovacesa

With a new understanding of real estate, we delved into the strategy and branding of Metrovacesa.
1,731 views
CH Privée by Folch

CH Privée

A campaign pairing two visions to create a complete universe around the new fragrance.
2,159 views
Arquetipos by Folch

Arquetipos

An editorial line that could give new life to the archive of Arquia Foundation.
4,151 views
Barcelona Design Week ’17 by Folch

Barcelona Design Week ’17

A homage circulating six pioneers of our time in an online and offline campaign.
2,931 views
La Mirada Imperfecta by Folch

La Mirada Imperfecta

The relaunching campaign with aim to change the perception of Barcelona through a fragmented image of the city.
5,656 views
betevé by Folch

betevé

A rebirth based on the urge to alter the notion of the local channel through place branding and transmedia approach.
3,907 views
Take by Folch

Take

A message for the photography agency – impactful enough to communicate through imagery.
3,854 views
Bacoa by Folch

Bacoa

Renewing the whole brand of the gourmet burger chain and building a community around it.
5,312 views
DOIY by Folch

DOIY

A bold move of a 360 turn on all channels of communication, we reshaped the product design company.
3,578 views
Transfer by Folch

Transfer

An editorial platform connecting the points and sharing the philosophies of architecture practice.
2,647 views
Marset ‘Reflections on light’ II by Folch

Marset ‘Reflections on light’ II

Aimed at highlighting not just the products but the people and the company behind them, the campaign was designed.
1,543 views
FILAF by Folch

FILAF

A lift for the identity and the annual publication based upon the concept of repetition.
1,657 views
Pensacola by Folch

Pensacola

Creating a bold brand language perfect for being animated and maintaining a strong brand identity while allowing wide possibilities of variations.
1,063 views
Estones de Mishima by Folch

Estones de Mishima

Establishing a synergic connection between the band and the wine producer, between music and gastronomy.
2,563 views
O by Folch

O

Attractive, mysterious and conceptual solution for the identity of the multitasking agency.
1,499 views
Zuzunaga by Folch

Zuzunaga

Enhancing a brand, smoothing out an identity for the interior design company.
1,372 views
Fireplace by Folch

Fireplace

A enticing logotype characterised by a gothic-based letter styling for the co-working space.
1,187 views
Alfred Kerbs by Folch

Alfred Kerbs

An enigmatic figure, an ultimate symbol of style and distinction.