Cases by

Strategic Narrative Design

DOIY Gallery by Folch

DOIY Gallery

Every object has a story, #doiygallery was born out of a curiosity for new interpretations.
The Pearl on the Coast by Folch

The Pearl on the Coast

Finding a narrative that goes beyond the product, creating a completely new environment for the brand
Doiy turns 10 by Folch

Doiy turns 10

You only turn 10 once – so, one should do so properly. Doiy came to us to develop a celebration of this milestone.
A Live-Streamed Event for Marset by Folch

A Live-Streamed Event for Marset

Bringing the brand to another environment through the curation and streaming of a postmodern celebration.
A documentary about the real Barcelona by Folch

A documentary about the real Barcelona

A documentary for betevé that contemplates the real Barcelona – La Mirada Imperfecta.
A Point of Sale for MVC by Folch

A Point of Sale for MVC

Transferring the mood of a brand into a physical space.
1,954 views
“We Never Had a Business Plan” / ESADE by Folch

“We Never Had a Business Plan” / ESADE

A masterclass on creative approaches towards the concept and development of a business plan.
1,822 views
A Long-Awaited Summer by Folch

A Long-Awaited Summer

Expanding and strengthening the brand narrative of WOUF.
2,641 views
Odiseo Vol.11 by Folch

Odiseo Vol.11

Odiseo Vol. 11 explores the concept of metamorphosis through the lens of the ‘cocoon’.
2,148 views
The Smokers by Folch

The Smokers

A personalized concept for photographer duo AdlerFresneda presenting their work in a new and experiential way
Place Branding workshops in Central and South America by Folch

Place Branding workshops in Central and South America

Two international workshops around the idea of using strategic narratives to rebrand a country or a city.
3,735 views
WOUF by Folch

WOUF

Repositioning Wouf as a contemporary lifestyle brand
4,018 views
Metrovacesa by Folch

Metrovacesa

With a new understanding of real estate, we delved into the strategy and branding of Metrovacesa.
2,665 views
CH Privée by Folch

CH Privée

A campaign pairing two visions to create a complete universe around the new fragrance.
2,397 views
Arquetipos by Folch

Arquetipos

An editorial line that could give new life to the archive of Arquia Foundation.
4,696 views
Barcelona Design Week ’17 by Folch

Barcelona Design Week ’17

A homage circulating six pioneers of our time in an online and offline campaign.
3,378 views
La Mirada Imperfecta by Folch

La Mirada Imperfecta

The relaunching campaign with aim to change the perception of Barcelona through a fragmented image of the city.
6,488 views
betevé by Folch

betevé

A rebirth based on the urge to alter the notion of the local channel through place branding and transmedia approach.
4,306 views
Take by Folch

Take

A message for the photography agency – impactful enough to communicate through imagery.
4,215 views
Bacoa by Folch

Bacoa

Renewing the whole brand of the gourmet burger chain and building a community around it.
5,813 views
DOIY by Folch

DOIY

A bold move of a 360 turn on all channels of communication, we reshaped the product design company.
2,376 views
The Surf Gang with Pull&Bear by Folch

The Surf Gang with Pull&Bear

An editorial environment based on a brand narrative approach was the key the surf story.
1,355 views
People Magazine by Folch

People Magazine

An in-house publication with aim to unite them workers under one common denominator; Puig.
3,900 views
Transfer by Folch

Transfer

An editorial platform connecting the points and sharing the philosophies of architecture practice.
3,039 views
Marset ‘Reflections on light’ II by Folch

Marset ‘Reflections on light’ II

Aimed at highlighting not just the products but the people and the company behind them, the campaign was designed.
1,769 views
FILAF by Folch

FILAF

A lift for the identity and the annual publication based upon the concept of repetition.
1,869 views
Pensacola by Folch

Pensacola

Creating a bold brand language perfect for being animated and maintaining a strong brand identity while allowing wide possibilities of variations.
1,306 views
Estones de Mishima by Folch

Estones de Mishima

Establishing a synergic connection between the band and the wine producer, between music and gastronomy.
2,859 views
O by Folch

O

Attractive, mysterious and conceptual solution for the identity of the multitasking agency.
1,780 views
Zuzunaga by Folch

Zuzunaga

Enhancing a brand, smoothing out an identity for the interior design company.
1,606 views
Fireplace by Folch

Fireplace

A enticing logotype characterised by a gothic-based letter styling for the co-working space.
1,453 views
Alfred Kerbs by Folch

Alfred Kerbs

An enigmatic figure, an ultimate symbol of style and distinction.
1,308 views
The Event Paper by Folch

The Event Paper

Following Avedon’s steps, a comprehensive campaign for the fashion brand.