Cases by

Strategic Narrative Design


With a new understanding of real estate, we delved into the strategy and branding of Metrovacesa.


An editorial line that could give new life to the archive of Arquia Foundation.

Barcelona Design Week ’17

A homage circulating six pioneers of our time in an online and offline campaign.

ELISAVA Master in Digital Publishing ’17

Within the Master in Graphic Design at ELISAVA, Folch is in charge of the Digital Publishing project.

La Mirada Imperfecta

The relaunching campaign with aim to change the perception of Barcelona through a fragmented image of the city.


A rebirth based on the urge to alter the notion of the local channel through place branding and transmedia approach.


A message for the photography agency – impactful enough to communicate through imagery.


Renewing the whole brand of the gourmet burger chain and building a community around it.


A bold move of a 360 turn on all channels of communication, we reshaped the product design company.

The Switchers

Turning cases into stories, shifting from institutional to inspirational, we created an editorial platform for the EU initiative.


Creating a bold brand language perfect for being animated and maintaining a strong brand identity while allowing wide possibilities of variations.

Herrera Confidential

An extensive launching campaign for the fashion house of Carolina Herrera.

e-temas / Arquia Foundation

Bringing useful tools for architects into an interactive editorial environment.


A collective of creators devoted to exceptional adventures and travel experiences – Eldorado is a brand by Folch.

Alfred Kerbs

An enigmatic figure, an ultimate symbol of style and distinction.

Fucking Young!

Cool, distinguished and appealing were the keywords for the renovation of the fashion platform.