Cases by

Strategic Narrative Design

After the decline of traditional advertising and the cultural shift that changed radically the way we consume content, the way to reach audiences has drastically changed: people can access stories, news, audiovisuals from everywhere, at every time. A transmedia editorial environment maps a new territory: print and digital are not only entwined but they make part of a bigger ecosystem where storytelling, strategy, design, social networks, copywriting, and art direction all contribute to engage a conversation with the audience and build relationships. Not one message in many forms like old advertising, but a discourse that revolves around the audience across different channels, each with specific characteristics. An approach that allows to permeate people’s lives, as well as informing, amusing, entertaining.