España Nación Emprendedora by

Client: Gobierno de España
Year: 2021
Tags: Art Direction and Design, Branding, Graphic Design, Identity, Motion, Strategic Communication, Animation, Art Direction, Concept, Identity, strategy
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On the 11th of February 2021, the Spanish president, Pedro Sánchez presented the “Estrategia España Nación Emprendedora” (EÑE) a set of 50 key measures concentrating on the economy and social recovery of Spain and intending to modernize the economic system and favor the creation of quality employment, envisioning the country as a beacon for entrepreneurs and start-ups from all over the world.

FOLCH - España Nación Emprendedora

The aim for EÑE was to create an identity revolving around the concept of evolution, and expressing exponential growth of the business ecosystem. The acronym becomes an essential and recognizable brand element and the arrow abstracts the letter “Ñ” and emphasizes entrepreneurship.

FOLCH - España Nación Emprendedora
España Nación Emprendedora | FOLCH
España Nación Emprendedora | FOLCH
  • FOLCH - España Nación Emprendedora
  • FOLCH - España Nación Emprendedora
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Art Direction and Design, Branding, Graphic Design, Identity, Motion, Strategic Communication. Gobierno de España. 2021