From Business to Brand by

Client: Tropicfeel
Year: 2020
Tags: Art Direction, Branding, Editorial Design, Identity, Rebranding

Additional visual material from Tropicfeel 

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Tropicfeel had been successfully producing and selling their popular sustainable sneakers via crowdfunding platform, Kickstarter, and their product was last year voted ‘Kickstarter’s most successful shoe’. By harnessing the power of crowdfunding, the company was attracting plenty of media attention and building a successful business model, but the brand didn’t match up to the business.

Our task was to find a balance between business and brand, to grow Tropicfeel from a successful product and platform with a robust business model – to a holistic brand, both appealing and inspiring. Our strategy was to combine a clean and simple graphic identity with a strong, engaging narrative and beautiful, quality content. 

  • FOLCH - From Business to Brand
  • FOLCH - From Business to Brand
  • FOLCH - From Business to Brand
  • FOLCH - From Business to Brand
  • FOLCH - From Business to Brand
  • FOLCH - From Business to Brand
  • FOLCH - From Business to Brand
  • FOLCH - From Business to Brand

A collaborative response

With the narrative and design teams working closely together, we developed a combined brand manual. A document setting out the wider brand strategy, defining the values and proposition, as well as identifying key audiences and developing a brand personality. The manual also lays out a “toolkit” for Tropicfeel’s new visual identity, ensuring that the brand retains the consistency and coherence with which it was conceived.

  • FOLCH - From Business to Brand
  • FOLCH - From Business to Brand
  • FOLCH - From Business to Brand
  • FOLCH - From Business to Brand
  • FOLCH - From Business to Brand
  • FOLCH - From Business to Brand
  • FOLCH - From Business to Brand
  • FOLCH - From Business to Brand
  • FOLCH - From Business to Brand

Tropicfeel takes the pill

Following the launch fo their new identity, we invited Tropicfeel to Acid House to one of our Thursday Pill sessions explain how to reach more than 500,000€ in less than an hour through crowdfunding. Alberto Espinós, CEO and Founder talked about the development of the brand and their latest product SHELL, a backpack and wardrobe system with unmatched versatility, easy access, perfectly designed with the help of over 5000 modern day travellers.

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Art Direction, Branding, Editorial Design, Identity, Rebranding. Tropicfeel. 2020