Good Direction Sans by

Client: Avanti Studio
Year: 2021
Tags: Typography
1,731 views

Good Direction Sans was designed by Folch for Avanti, a strategic design agency focused on way-finding design and urban tactics. It translates Avanti’s mission –to enhance the identity, orientation, and narrative of public and corporate spaces– into a custom typeface for their identity. 

FOLCH - Good Direction Sans

The typeface needed to be very legible to meet the accessibility standards of the Avanti brand while giving a contemporary twist to the classic signage style. Inspired by the influence of geometric and humanist typefaces, it represents the universe of typography used in signage.

Good Direction Sans | FOLCH
Good Direction Sans | FOLCH
Good Direction Sans | FOLCH
Good Direction Sans | FOLCH
Good Direction Sans | FOLCH
Good Direction Sans | FOLCH

The combination of geometric-based shapes with abrupt unions and open letterforms made the font highly functional and versatile. The different number and stylistic sets and multiple open type functions mean that Good Direction Sans caters to all branding needs. The typeface also includes a wide range of arrows.

  • FOLCH - Good Direction Sans
  • FOLCH - Good Direction Sans
  • FOLCH - Good Direction Sans
  • FOLCH - Good Direction Sans
Good Direction Sans | FOLCH
Good Direction Sans | FOLCH
Good Direction Sans | FOLCH
Share
Typography. Avanti Studio. 2021