Lighting compositions by

Client: Marset
Year: 2021
Tags: Art Direction and Design, Audiovisual, Brand Narrative, Creative Direction and Filmmaking, Creative Direction in Production, Creative Production, Digital Activation, Motion, Transmedia
710 views

A new campaign for Marset announcing two new lighting systems capable of extending and adapting to any interior design project: Ambrosia by Ciszak Dalmas and Ihana by Joanna Laajisto. We wanted to capture the essence of these new designs, from their versatility to their innovation.  Together with White Horse we developed two videos in which we contextualize the products in different physical spaces, showing a variety of composition possibilities and carefully curating and integrating unique design pieces into each of the environments.

  • FOLCH - Lighting compositions
  • FOLCH - Lighting compositions
  • FOLCH - Lighting compositions
  • FOLCH - Lighting compositions

Through careful creative direction and editorial content curation, we enhanced the campaign with multiple layers of information -photography, video, interviews, website and social media assets- building Marset a transversal yet coherent brand narrative.

Lighting compositions | FOLCH
Lighting compositions | FOLCH
Lighting compositions | FOLCH
Lighting compositions | FOLCH
Lighting compositions | FOLCH
Lighting compositions | FOLCH
Lighting compositions | FOLCH
Lighting compositions | FOLCH
Share
Art Direction and Design, Audiovisual, Brand Narrative, Creative Direction and Filmmaking, Creative Direction in Production, Creative Production, Digital Activation, Motion, Transmedia. Marset. 2021