A Long-Awaited Summer

Brands have become media gaining followers rather than customers. While the old communication model talked of products, contemporary brands are selling a lifestyle, inspiring and transmitting core brand values and personality through the creation of a mood and tone of voice.

Brands speak human to human, creating a joint brand experience through a connected community. After our rebranding for retailer WOUF, it was time for them to both expand and strengthen their customized brand narrative.