Marset Outdoor by

Client: Marset
Year: 2020, Ongoing
Tags: Art Direction and Design, Audiovisual, Brand Journalism, Brand Narrative, Branding, Editorial Design, Identity, Transmedia
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Good design and innovation are Marset’s guiding principles and the reason for its continued success in the lighting sector. From a strong foundation, Marset decided to venture down a new path: the new line of Outdoor lamps, under the premise of bringing their product philosophy into the realm of landscaping, gives prominence to exterior spaces, both day and night.

Through careful art direction and editorial content curation, we built and enhanced the Outdoor sub-brand, setting multiple layers of information within the campaign: photography, video, interviews, social media assets and a physical editorial piece, giving Marset a transversal and coherent brand narrative. 

  • FOLCH - Marset Outdoor
  • FOLCH - Marset Outdoor
  • FOLCH - Marset Outdoor
  • FOLCH - Marset Outdoor

The photography seeks to go beyond the product itself, embracing the environment and creating an atmosphere; for the videos, we generated a dialogue between the lamps and various outdoor elements, both natural and architectural, creating a unique ambience for each lamp through specific colours and sounds. We transcended the traditional concept of a catalogue, gathering in one editorial compilation a series of interviews with designers –Joan Gaspar, Marco Zanuso Jr., Josep Lluís Xuclà and Francesc Rifé– bringing to life the praxes of brand journalism.

Marset Outdoor | FOLCH
Marset Outdoor | FOLCH
Marset Outdoor | FOLCH
Marset Outdoor | FOLCH
Marset Outdoor | FOLCH
Marset Outdoor | FOLCH
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Art Direction and Design, Audiovisual, Brand Journalism, Brand Narrative, Branding, Editorial Design, Identity, Transmedia. Marset. 2020, Ongoing