PHYSICAL – Dua Lipa & CANADA by

Year: 2019
Tags: Art Direction, Art Direction and Design, Audiovisual, Graphic Design, Identity
4,067 views

Famous British pop artist and winner of two Grammy Awards, Dua Lipa, wanted to explore a more artistic and experimental approach to her next release and contacted CANADA, the renowned production company and long-time partners of Folch, to create a videoclip for her latest single PHYSICAL. 

Translating Dua Lipa's aesthetics into a typographic treatment

With CANADA’s stylistic expertise on the production side and our creative input for the creation of the graphic identity -based on the logo designed by Guillaume Sbalchiero- we developed a series of videos under the direction of Lope Serrano Sol: A teaser, a videoclip and a director’s cut, each one of them with a specific intention to communicate Dua Lipa’s evolution as an artist and expressing it through different concepts represented in the set design and choreographies.

Activation and PR reach

The audiovisual pieces have reached more than 10 Million views on the network.  

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Art Direction, Art Direction and Design, Audiovisual, Graphic Design, Identity. 2019