Tags: Art Direction, Art Direction and Design, Audiovisual, Graphic Design, Identity
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3,910 views
“We translated the concept represented in the set design of the video to the typographic treatment for the credits of the pieces.”
Josep Puy, Art Director & Senior Designer at Folch
Translating Dua Lipa's aesthetics into a typographic treatment
With CANADA’s stylistic expertise on the production side and our creative input for the creation of the graphic identity -based on the logo designed by Guillaume Sbalchiero- we developed a series of videos under the direction of Lope Serrano Sol: A teaser, a videoclip and a director’s cut, each one of them with a specific intention to communicate Dua Lipa’s evolution as an artist and expressing it through different concepts represented in the set design and choreographies.
Activation and PR reach
The audiovisual pieces have reached more than 10 Million views on the network.
