Tags: Editorial Environment, Environmental Design, Strategy and Design Thinking, Web design
Roche intended to translate its ethical vision into a built environment, made of spaces, places and, above all, people. We helped MESURA to communicate this atmosphere, developing digital guidelines capable of conveying the core concepts of the group, with an appealing editorial display and a primarily visual approach.
“Sometimes it’s not just about making a good development in terms of design, but about accompanying the customer throughout the process”.
Rafa Martínez, COO & Head of Brand Strategy, Folch
In collaboration with creative studio MESURA, which undertook extensive research to find the essence of the brand and translate it into five design principles, we started thinking about configuring an intuitive and direct guide to highlight the philosophy behind the architectural and relational culture of Roche, one of today’s leading companies in the healthcare and biotech sector.
“In order to translate that universe into a built environment (architecture, interior design and landscape) that can function globally, we turned to atmosphere rather than hollow aestheticism or rigid rule-making. We called it Our Spaces.”
Indoor, outdoor spaces and buildings are the three main axes through which Roche wishes to convey its approach to design and people. Focusing on the spaces, our aim was to find a curated way to show the core fundamentals of Roche, designing an interactive digital guide to explore the structured environment together with the people who live it every day.
To create such a detailed digital experience, several personalities gathered to share their vision. Designers, architects, marketing experts joined forces to organise the information and highlight the most valuable content for a 360-degree overview of the Roche universe.
“For me the most important thing was to understand and synchronize the different stakeholders (designers, architects, corporate world) within the project and together build a digital product that could grow with time, a product that will be used by Roche workers across the world. That was a big challenge”.
Camilo Roa, Senior Designer at Folch
Due to its light identity, our first purpose consisted in implementing the interface to optimise the user experience. Maintaining their traditional typeface, we sought to make the platform less corporate and more editorial. With a user-friendly, dynamic and easy to understand platform, the visual language became a vehicle to narrate the comfortable and cohesive environment of Roche.