Soho House x Folch by

Year: 2017
Tags: Conference and Workshop

A series of events curated by Folch for Soho House. 

Photography by Martí Pujol  and Lea Bräuer

Founded in London in 1995 as a an international private members’ club for people in the creative industries, Soho House has now numerous clubs around Europe and North America.

 

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Curation as a narrative tool for a brand

The series of events we are curating for Soho House aims to offer the venue’s selected public relevant visions from the world of arts and creativity. With a focus on conferences, workshops and events, Soho House Barcelona came to us to initiate a collaboration. We started to create a concept that could be relevant for the club’s audience, representing our way of understanding different creative visions and thinking. The idea was to create a platform where boundaries between disciplines are melted together and ideas are key. 

 

Folch - Soho House x Folch

We curated a year long session programme, consisting of ten monthly events featuring international and national speakers in Barcelona, Berlin, and Istanbul. The conference sessions were designed to be inspirational and to create a closeness to the audience, while sharing new ideas and experiences. We wanted to map our ideas not only through our own words, but through people who belong to the Folch universe. In other words, a curation of diverse personalities and professionals within the same field, with different ideas and points of view, revolving around a variety of topics. Always visionary, never theoretical. 

#7 Kenneth Perdigón on sailing with the stars

For the seventh edition of our talks we invited the sailer behind Narinan, and contributor to one of our Eldorado stories: The Man Who Sails With The Stars. Sailor Kenneth Perdigón spoke of the Narinan boat and its concept, individual activism, life on the sea, and how the far and exotic can sometimes be found more closely than expected. 

  • Folch - Soho House x Folch

#6 Coke Bartrina and Nuria Val on modern escapism

For our sixth talk we invited influencers and photographers Coke Bartrina and Nuria Val to explain how they weave brand narratives though travel stories. The couple related the audience on how they started, how they fell in love, and how they converted their life in a story in order to inspire and seduce.
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#5 On Journalism and Media, Isaac Marcet with Vincenzo Angileri

For the fifth session we called Playground founder Isaac Marcet and invited him for a talk at SOHO Barcelona to have a conversation with our editorial director Vincenzo Angileri. They spoke about weaving the future of communication, trying to interpret the ever-changing world of journalism, media, millennials, and politics, while reflecting on a greater collective challenge: fashioning a better Internet.

Folch - Soho House x Folch

#4 On Light, with Xavier Mañosa and Stefano Colli

Back from Berlin, the fourth session took place in the Catalan venue. From the lighting design company Marset, potter Xavier Mañosa and architect Stefano Colli entertained the audience with an interesting, funny and insightful yet laid-back conversation about light, its meanings and nuances. The duo delved into diverse topics related to what they do —from beauty, mistakes and detail, to craft vs industry— they shared with the crowded hall of the cinema how every one of these aspects is present in both their work and life. 

  • Folch - Soho House x Folch
  • Folch - Soho House x Folch
  • Folch - Soho House x Folch

#3 In pursuit of Odiseo, with Emmy Koski

In the third session Odiseo’s Emmy Koski introduced the brand’s distinct and personal vision of seduction – this time in Soho House Berlin. During the evening she delved into the process, conceptualisation and curation of Odiseo, as well as the crucial act of blurring the lines between art, fashion and eroticism. Walking the audience through the magazine’s genesis to its future visions, Emmy also discussed the consequences of working on a self initiated project, including free expression and the challenges of learning by doing.

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#2 An African Folktale with Toni Arola

For the second session we invited designer and artist Antoni Arola. Fleeing from definitions, Toni’s award-winning work covers diverse fields —from lighting projects to furniture, interior design to ephemeral installations and perfume containers— and it has been exposed in many cities around the world. But the event which he was protagonist of wasn’t about any of these.

Soho House x Folch | Folch
Soho House x Folch | Folch
Soho House x Folch | Folch
Soho House x Folch | Folch
Soho House x Folch | Folch

Instead, it delved into a journey that Toni did ‘before anything else happened’ as he presented his African initiation trip to the audience. In a laid-back and fine evening, he captivated the audience with photographs, drawings, sketches, painting, sculptures that he produced during his journeys at the beginning of the Nineties in Mali, Burkina Faso and Ghana, exploring the land of the Niger and the fascinating communities of the Dogons and the Gurunsis, among others. The material was premiered for the Soho House audience, and it will published for the first time ever on Eldorado Experience this fall.

Folch - Soho House x Folch

#1 Dreams of Matter with Cristina Ramos

The first session Dreams of Matter was held by set designer and co-founder of the magazine DREAM Cristina Ramos, a talk where she highlighted her love for objects and compositions. In her talk, she delved into her research about artists and their relationships with objects: Cristina shared with the audience of Soho House stories and images by Ai WeiWei, Xavier Corberó, and Patti Smith, among others. An inspiring event, capped by the exclusive premiere of the latest short film by photographer Txema Yeste.

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Conference and Workshop. 2017