The Optimism of Brightening Life by

Client: Marset
Year: 2018
Tags: Art Direction, Brand Narrative, Digital Activation, Strategic Communication, Web design

Creative direction by Odiseo / Folch

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Born from a desire to explore artistic fields and expand our perception of the brand, Marset’s new initiative Young Talents fosters meaningful collaborations with emerging artists. Beyond the product itself, Marset embraces the beauty of light, inviting artists to interpret their designs in personal, exploratory ways to capture new meanings. 

The Optimism of Brightening Life | FOLCH
The Optimism of Brightening Life | FOLCH
The Optimism of Brightening Life | FOLCH
The Optimism of Brightening Life | FOLCH
The Optimism of Brightening Life | FOLCH
The Optimism of Brightening Life | FOLCH

Connecting brands with talent

Inspired by the seductive aesthetics and approach of Odiseo we are connecting brands with new emerging talent with a sensibility for beauty and conceptualisation. The curation is key. Our aim is to find the right artist that understands the values of the brand, yet can bring their own vision to life and put their own mark to the product.

Lead by the “the good life”

Marset is all about a living filled with beauty, happiness and light. We aimed to capture Marset’s hedonistic approach and reflect it through different disciplines – arts, fashion, music, gastronomy. More than branded content, this approach also cherishes the brand awareness and connects it to new emerging names within these fields. Through these collaborations, we invite new audiences to appreciate Marset’s designs in new environments, sometimes far away from the obvious take, yet tinted by the same love for beauty.

Periodicity and brand awareness

The smaller collaborations cultivate a more frequent periodicity and give the brand a more lively stream of content throughout the year. An interview was also curated with the creative team to accompany the images in the press, but also to highlight the young talents and adding another layer of meaning to the collaboration. We designed a new page where the interview could be featured on Marset’s website. 

FOLCH - The Optimism of Brightening Life

Always close to nature

Set designer Sonia Rentsch and photographer Robin Stein set off to develop a new vision for Marset’s colourful Bicoca. Driven by the optimism of brightening life that the Bicoca embodies, Sonia and Robin created a contemporary nature morte, combining nature with manufactured materials in a joyful, textural celebration of this little light.

FOLCH - The Optimism of Brightening Life
Activation and PR reach

The interview was picked up by Design Boom (+1,9M followers)

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Art Direction, Brand Narrative, Digital Activation, Strategic Communication, Web design. Marset. 2018