The Smokers

Following the new rules within the communication field, we created a personalized concept for photographers Bèla Adler and Salvador Fresneda allowing them to present their newest work in a new and experiential way. We called it The Smokers.

The Smokers is an experience of Bèla and Salvador’s work through the creation and use of viral content with an attitude, adaptable to different media and communication channels. It is an editorial series of photos and videos revolving around the social act of sharing a cigarette in between photoshoots.