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The Smokers

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Following the new rules within the communication field, we created a personalized concept for photographers Bèla Adler and Salvador Fresneda allowing them to present their newest work in a new and experiential way. We called it The Smokers.

The Smokers | FOLCH

The Smokers is an experience of Bèla and Salvador’s work through the creation and use of viral content with an attitude, adaptable to different media and communication channels. It is an editorial series of photos and videos revolving around the social act of sharing a cigarette in between photoshoots.

The Smokers | FOLCH
The Smokers | FOLCH
The Smokers | FOLCH
“Folch gave me a concept for my new www, prioritizing personal projects and linking them to the commercial ones”.
– Photographer Bèla Adler
The Smokers | FOLCH
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