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For Marset’s new campaign we embraced a more conceptual approach to communication, generating a narrative around the lamps itselves. In team up with White Horse, this time we conceptualised and produced two clean and satisfying audiovisual productions which bring to the spotlight the craftsmanship and the materials behind the Dipping Light and the Discocó lamps. Altogether, an evolving collection of videos which projects the brand’s products more of art pieces than functional objects.
“With these videos we want to present the new collection to the world from a more artistic perspective and projecting lamps as objects of desire.” Isabel Valle, Marketing Manager
Dipping Light: materials in dialogue with materials
Created as an experiment –dipping a lit bulb into paint several times– designer Jordi Canudas follows a peculiar methodology that allows the colour to shade the light in layers, creating a magical ambient effect and making the Dipping Light more of an art piece than a functional object. By creating from associations, a meaningful dialogue between materials was generated.This film works as a visual essay, celebrating the paint – its colour, texture, and viscosity – as well as the dipping process. Altogether, a celebration of colour, dynamism and uniqueness summed up in a 30 seconds piece.
Discocó: creating a lamp from the ground-up
Discocó is all about playfulness and interaction between light and materials. As such, we conceptualised an atmosphere created to highlight the origin of all this dynamism: the material which gave shape to the product. A sophisticated and pragmatic wood which, combined with a detailed study of incident light, results in a unique lamp that softly plays with lights and shadows through reflections, nuances and depth. Continuing with the dynamism and harmony of product created by the designer Christopher Mathieu’s, we produced a visual essay which celebrates the process behind the creation of the hanging lamp, beautifully showing the transformation of wooden sticks into a delicate product.
“This is a beautiful result from a bold decision.” Albert Folch, Founder & Creative Director at Folch
Bringing a concept to reality
Seeking the generation of curiosity in the audience, an in crescendo rhythm built up a narrative tension alongside each video, not showing the lamps until the last seconds. Both audiovisual pieces are designed so that each one breathes its own identity without losing the sense of collection. Months of work were translated into two clean, inspiring and satisfying audiovisual productions to be spread across multiple platforms and communication channels, allowing Marset to evolve towards a more contemporary stage.
Both audiovisual productions enabled Marset to project simplicity and sophistication through the interaction of materials, opening up to a more dynamic and playful way of communication.