Strategic Narrative Design

WOUF by Folch


Repositioning Wouf as a contemporary lifestyle brand

Soho House x Folch

The series of events we are curating within the framework of Soho House.

Barcelona Producció

A campaign interpreting the artist as a brand with an online community of its own.


With a new understanding of real estate, we delved into the strategy and branding of Metrovacesa.

Odiseo Vol. 10

Our anniversary volume bound to the opposing notions of Dystopia and Utopia.

Marset ‘Product Series’

A campaign aiming to turn the spotlight to the lamps and place them on the surface of communication.

DREAM Magazine

A visual platform that contemplates the relationships we have with the objects and materials around us.


An editorial line that could give new life to the archive of Arquia Foundation.

Barcelona Design Week ’17

A homage circulating six pioneers of our time in an online and offline campaign.

ELISAVA Master in Digital Publishing ’17

Within the Master in Graphic Design at ELISAVA, Folch is in charge of the Digital Publishing project.

La Mirada Imperfecta

The relaunching campaign with aim to change the perception of Barcelona through a fragmented image of the city.


A rebirth based on the urge to alter the notion of the local channel through place branding and transmedia approach.