Strategic Narrative Design

Strategic thinking and inspiring narrative around brands

We provide expertise with creative ideas and disruptive strategies that create brand value and innovation through Strategic Thinking, build a new narrative around brands through Brand Journalism, widening their competitive landscape and finally allowing them to grow and become part of new networks. Our ability to integrate a wide transversality of skills and deep understanding of the digital environment with the creative mindset of a design agency, enabled us to work with international clients such as betevéInditex, Puig, Marset, Switch-Med, Desigual, Mahou, Stradivarius, Metrovacesa, Zara, and Camper among others.

The concept of editorial environment

After the decline of traditional advertising and the cultural shift that changed radically the way we consume content, the way to reach audiences has drastically changed: people can access stories, news, audiovisuals from everywhere, at every time. A transmedia editorial environment maps a new territory: print and digital are not only entwined but they make part of a bigger ecosystem where storytelling, strategy, design, social networks, copywriting, and art direction all contribute to engage a conversation with the audience and build relationships. Not one message in many forms like old advertising, but a discourse that revolves around the audience across different channels, each with specific characteristics. An approach that allows to permeate people’s lives, as well as informing, amusing, entertaining. The editorial environment concept, born within Folch, led us to develop editorial environments such as Eldorado, The Switchers, OMarset Reflections on Light and Transfer.



Creative production and activation campaigns

Following the shift of paradigm in the increased awareness of transmedia storytelling, the importance of design thinking, and the growing demand of narratives for brands, White Horse, a creative company by Folch focused on production and activation, has just been born.

By developing strategic narratives and visual storytelling, White Horse produces audiovisual formats with a strategic, thoughtful and aesthetic approach to storytelling. Besides production, White Horse is an activation company: it promotes and give visibility to campaigns, partnering up with media and activating channels to make brands access diverse market segments and reach new audiences. We develop insightful stories having in mind the way diverse audiences listen and are attracted to them.

Tumblr by Folch

A name, a logo and a visual identity system

If a name sets the tone and tells the story of a brand, a logo is its symbol and visual statement. We develop identities from the initial naming process to the design of a creative experience by using the brand logo as a core to a bigger system and way of thinking. We work coherently with our clients to understand their values, missions and goals to deliver and build a brand solution with a strong environment and set of visual and textural characteristics.

Art direction services

With our art direction service we translate the moods, concepts, messages and ideas of clients and brands into images. We work with different photographers, illustrators, and filmmakers, to shape the look and feel of a project, communicating visually and appealing to our clients’ target audience. We have collaborated with fashion, studio and documentary photographers, international and national illustrators, freelance filmmakers and video producers.

Creative direction in production

Over the years we have gained invaluable experience and understanding of printing and production processes which has provided overall control, maximising opportunities. As a result of this, we are able to add significant value, experience and consideration to every piece of production. Also, our creative direction services include support and guidance throughout the launch of every new project, whether it is a website, a book or a piece of packaging. In doing so, we put our managing skills and our collaborators infrastructure at the forefront of every project, making the process easy and free from obstacles.

Awards overview

Our mission in education

With the aim of spreading knowledge, sharing ideas and educating on the topic of design, Folch takes part in conferences and events, as well as giving lectures and workshops at design schools and communication universities. Together with Marc Panero (Base Design) and Pablo Juncadella (Mucho), Albert Folch is currently co-director of the Postgraduate Course in Graphic Design and Publishing Projects at ELISAVA.