Strategic Narrative Design

Folch specialises in designing concepts, brands, and narratives. Founded by Albert Folch in 2004 in Barcelona, the studio masters multiple disciplines including creative strategy, identities, naming, print design, editorial and publishing, websites, digital environments, transmedia storytelling, creative direction in production, audiovisual, art direction, photography.
The award-winning editorial projects Odiseo and Eldorado have been conceptualised, designed, edited and produced from within the studio.


Albert Folch
Creative director & Founder

Barcelona (Spain), 1977. Graduated in Graphic Design from ESDI (Universitat Ramon Llull) Albert also studied Geology at UAB and photography at Royal Academie of Arts de Amberes (Belgium). Creative and art director at Folch, he is also co-director and teacher in the Postgraduate Diploma in Graphic Design and Publishing Projects at ELISAVA.

Rafa Martínez
COO, Branding Consultant & Partner

Barcelona (Spain), 1976. Rafa studied journalism at the Blanquerna – Universidad Ramon Llull. In 2010, he became partner of Folch, where he works as COO, studio manager and Brand Journalism consultant. He is also partner of the Eldorado project, bringing in his strategic vision and his journalistic approach as well as guiding the communication of the platform in all of its phases. Rafa is also teaching the Postgraduate Diploma in Graphic Design and Publishing Projects at ELISAVA.

Vincenzo Angileri
Editorial director

Marsala (Italy), 1991. Raised in Sicily, he attended classical studies. After having graduated from Politecnico di Milano —and an exchange period in an art school in Portugal— he got a MA in Graphic Design in ELISAVA. He is also editor-in-chief at Eldorado.

Raimon Guirado
Senior designer & Art director

Barcelona (Spain), 1990. Raimon has during his years in the studio specialised his skills within editorial projects inclined towards institutions, culture and art. He graduated in Graphic design from ELISAVA. After years of experience in the design field, he widened his skills with a Master’s Degree with a focus on Identity and Editorial Design at the same design school. 

Allie Heesh
Senior designer

Nottingham (UK), 1991.  Allie successfully completed a foundation in Art and design at the Manchester school of art. She continued her studies at Northumbria University, achieving a Bachelor Degree in Graphic design.

Josep Puy
Senior designer

Barcelona (Spain), 1994. Josep joined the design world through his studies in publishing and advertising graphics at CIC design school. His experience in the studio has been distinguished by his skills within the field of luxury, fashion and beauty. 

Sergi Vilà Bori
Junior designer

Barcelona (Spain), 1989. Sergi has developed an expertise in transmedia environments and a clear eye for trend related commissions. After graduating in Graphic Design at ELISAVA, Sergi gained working experience while working in different studios during a couple of years. 

Emmy Koski

Skellefteå (Sweden), 1990. Raised in the north of Sweden, Emmy studied media direction during her high school years. She finally moved to Barcelona to attend her studies in Visual Communication at IED (Istituto Europeo di Design) Barcelona. 

Xavier Morros

Lleida (Spain), 1988. After receiving his diploma in Graphic Design in the L’Hospitalet Arts and Design School, Xavier has been working with different studios and agencies in Cardiff (UK). Once he came back, he joined an Editorial Design postgraduate in ELISAVA with the aim to gain more experience within the field.

Camilo Roa

Bogotá (Colombia), 1990. After graduating Communication Design in Universidad de Los Andes (Col) Camilo worked a couple of years in different studios in his country. After that he decided to move to Barcelona where he recently completed his Master’s Degree in Graphic Design at ELISAVA.

Marco Kawan

Munich (Germany), 1993. After graduating Art School, Marco joined C100 Studio in Munich. He is currently attending his studies in Communication Design at the ifog Akademie.

Jay Russell

London (UK), 1994. Currently studying Photography at Kingston University (London), Jay has decided to relocate to Barcelona for a year to work at Folch.

Malin Landstedt
Intern Project Management

Norrköping (Sweden), 1989. Malin moved to Barcelona directly after graduating high school. She started off working with business support until she decided to continue her studies at IED (Istituto Europeo di Design) Barcelona where she is currently completing her degree in ‘Creative Advertising and Branding’.  


Andreu Llos
Web developer

Torroella de Montgrí (Spain), 1988. Andreu got a diploma in Computer Management and a Degree in Multimedia. He has been working as a freelance developer and web designer since 2010, both individually and in collaboration with agencies and design studios. He led the development of websites like Fucking Young!, Eldorado Experience and Folch.

Francisca Torres
Graphic designer & Copywriter

Lisboa, 1987. Francisca got a Degree in Communication design at the faculty of Fine Arts of the Lisbon University and a Master’s Degree in Editorial design at ELISAVA Barcelona. She collaborates with Folch as a graphic designer and a copywriter.

Instagram: @cismtorres

Marçal Vaquer

Barcelona. Marçal is a Barcelona-based photographer who specialises in Still Life, Product, Food and Beverages photography. He studied Fine Arts at Universitat de Barcelona and Advertising Photography at IDEP Barcelona. Unless noted otherwise, he is the author of all the Folch’s project pictures.

Leo García Méndez

Caracas (Venezuela), 1987. Leo is a Barcelona based photographer. He has a Bachelor’s Degree in Journalism, studied Film Making at ESCAC, Documentary & Artistic Photography and Advertisement Photography at IDEP Barcelona. He enjoys combining Documentary with Advertisement photography and also specialises in Making of and Still Photo.

Instagram: @leocroma

Sarah Parot
Editor & Copywriter

Paris (France), 1983. After having graduated in Modern Literature at the faculty of La Sorbonne (France), Sarah got a master degree in Book Publishing at the university of Alcalá (Spain). She has been working as a freelance editor and copywriter since 2009, and she is author of several travel & cultural books about Barcelona.

Cristina Ramos
Set designer & creative director

Barcelona 1980. Cristina is a Barcelona-based set designer and creative director known by never finishing her degree studies in History, Psychology and Interior Design. Although mainly focused in fashion photography, Cristina´s favourite jobs always revolve around still life photography due to her deep love for objects and materials.


212 Carolina Herrera, ADCE, Andbanc, Antonio Banderas, Antoine Passerat, Puig, Arquitectura-G, Abigail Lazkoz, Absolute, Ángela Palacios, Anieme, Archizines, Asier Rua, BACOA, Béla Adler & Salvador Fresneda, Biel.lo, Birdog, Bufete Alfonso López, BCN Fashion Week 2004, Barcelona Televisió, CANADA, Carolina Herrera, New York, CAAM, Carlitos y Patricia, Club de Creativos, COAIB, Comuniza, Comme des Garçon, Cortana, DHub, Decotec, Desigual, Deux Souliers, Doiy, Elias Redstone, Espai Zero1, Estones del Monsant, ETH Zürich, Ewan, FAD, Federació Catalana de Vela, Filaf, Fireplace, Firma, Fucking Young!, Fundació Miró, Fundación Arquia, Furest, Generalitat de Catalunya, Goroka, Grupassa, Hangar, ICEX London, ICEX Madrid, Inditex, Itziar Okariz, Ignacio Uriarte, Jean Paul Gaultier, Jesús Umbría, Joan Morey, Jordi Mitjà, Kilimanjaro Magazine, La Capella / ICUB, La Virreina – Centre de la Imatge, Le Cool, Luis Venegas, Mobles114, Mahou, Mango, Marset, Massimo Dutti, Marco de Vigo, Mariano Zuzunaga, Mateo Arquitectura, Ministerio de Industria, Marssal Studio, Mateo Arquitectura, M114, Mediapro, Metal Magazine, Metrovacesa, Mireia Sallarès, Mishima, Montehermoso, Motif Management, MUSAC, Nina Ricci, paco Rabanne, Parrillus, Pensacola, Peres Projects, Puig, Pull & Bear, R. Empresa de cable de Galícia, RED. Red de empresas de diseño, Republicana de Cine, Rodamco, Sala Rekalde, Sard, Super Love Hotels, Stradivarius, Story: we produce, The Folio Club, Tendencias.TV, Tiger Magazine, TMX, Última Parada, Universitat Oberta de Catalunya, Weneedle, Zara, Zuzunaga.


2016. 3 FAD Silver Laus Awards. Marset ‘Reflections on light’ publication (Graphic design – Integrated Graphics); Marset ‘Reflections on light’ illustrations by Pol Montserrat (Graphic design – Illustration (Editorial and/or Commercial); ‘Portraits at the edge of the world’ directed by Goroka and produced by Eldorado (Audiovisuals – Audiovisual) 3 FAD Bronze Laus Awards. Marset ‘Reflections on light’ publication (Graphic design – Corporate Publication, Catalogues & Brochures, Annual Reports); Pretty Woman (Graphic design – Book Covers, Magazine Front Covers and/or Series of Book Covers and Magazine Front Covers); O (Digital – Best Website)

2015. ADC*E Award. Strange Plants with Zioxla (Design – Editorial)2 FAD Golden Laus Awards. “White Whale” shortfilm for Eldorado (Audiovisuals – Virals and Branded Content); Strange Plants with Zioxla (Graphic design – Best book cover). 5 FAD Silver Laus Awards. Strange Plants with Zioxla (Graphic design – Complete book); Odiseo vol.4/vol.5 (Graphic design – Best periodic publication); Eldorado Panama (Graphic design – Art direction in Photography); Eldorado newsletter (Web and digital media – E-mail marketing); sim-stim by Zeitguised for Odiseo vol.4 (Audiovisuals – Virals and Branded Content). 3 FAD Bronze Laus Awards. Fucking Young! (Web and digital media – Best website); Story: we recommend (Graphic design – Promotional elements); Samuel Nyholm for marset (Graphic design – Art direction in Illustration)

2014. ADC*E Award Nomination. Odiseo by Canada (Film & radio – Corporate Video/TV): by the agency Canada; Odiseo (Design – Editorial Book); 7 FAD Silver Laus Award. eldorado experience one (Graphic Design/Art Direction in Photography); Odiseo by Canada (Web and Digital Media/Virals or Branded Content); Odiseo (Graphic Design/Art Direction in Illustration); Tunica Magazine (Graphic Design/Periodical Publication); Biel.lo (Graphic Design / Alphabet, Lettering, Experimental Typography design); Story: we produce newspaper (Graphic Design / Promotion or Self-Promotion Item); Odiseo (Graphic Design/ Book Cover). 4 FAD Bronze Laus Award. eldorado experience one (Graphic Design / Periodical Publication); Odiseo (Graphic Design / Periodical Publication); El oftalmólogo curioso (Web and Digital Media/Best Website); Chlorine is my perfume (Graphic Design / Complete book).

2013. 1 FAD Golden Laus Award. Tiger Magazine #4 (Periodical); Ángela Palacios (Complete Book). 3 FAD Silver Laus Award. Video Sandal Deux Souliers (Virals or Branded content); Mishima. L’Amor Feliç (Art Direction in Photography); An Incomplete Map of a Time Fragment (Self promotion) 5 FAD Bronze Laus Award. Pedro Rodríguez (Catalogue); Marset 12-13 (Corporative publication/Art direction in illustration); Four Geometry Sets by Ignacio Uriarte (Complete Book); An Incomplete Map of a Time Fragment (Art Direction in Photography); Fucking Young! Magazine (Periodical); Birdog. The only constant is change (Virals or Branded Content/Logotype).

2012. ADC*E Award Nomination. Tiger Magazine (Editorial Design); 4 FAD Silver Laus. BCN Producció’11 (Graphic Design for public administration); (Website), Dutti World Microsite (Microsite); Tiger Magazine (Complete magazine). 4 FAD Bronze Laus. BCN Producció’11 (Editorial projects for public administration); Revista Metal (Complete Magazine); Absolut Mode Society Website (website).

2011. FAD Silver Laus. Tiger Magazine (Complete magazine); 4 FAD Bronze Laus. Marset Novedades’10 (Art Direction in Photography); Misa Negra (Complete Book); Montehermoso’07 (Catalogue); Suena Brillante (Complete Book).

2010. Barcelona City Award. Shortlisted for the Revista Metal (Magazine).

2009. FAD Silver Laus. Fanzine 137 (Complete magazine); Apartamento Magazine (Complete magazine); Revista Few (Complete magazine).

2008. Daniel Gil Award for Editorial Design. Premis d’Arquitectura de Mallorca 04-06 Catalogue (Editorial Design). 2 FAD Golden Laus. R, esta es nuestra historia (In-house publication); FAD book 06-07 (Annual Report). 3 FAD Silver Laus. Fanzine 137 (Complete Magazine); Agenda Musac (Promotion item); Revista Metal (Magazine cover)Design Week London Awards Shortlisted for the Diseño II: The best in contemporary Spanish Design by ICEX London, UK (Exhibition catalogue).

2007. Premi Daniel Gil de Diseño de libros. Selected for: ‘Kenneth Russo. Sonesnat’ by Espai Zero1. Olot (Complete Book); ‘Nestor Sanmiguel Diest. Las emociones barrocas’ by MUSAC Junta de Castilla y León (Complete Book); FAD BOOK 06-07 Memória d’activitats by FAD. Barcelona (Complete book); Julia Montilla by MARCO de Vigo. Xunta de Galícia. (Complete Book).

2006.FAD Bronze Laus. True Fakes for Catalunya Crea. Generalitat de Catalunya (Promotion item); Fanzine 137 (Complete magazine and magazine development). Selected for  Premi Daniel Gil de Diseño de libros. Pero dime la Verdad de la Sala Rekalde. Bilbao (Complete book). Ahora por 787* by Jordi Mitjà (Catalogue).

2005.FAD Silver Laus. Fanzine 137 (Complete Magazine).



Awards overview


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