Bershka On Stage is a transmedia, new narrative concept designed by Folch. It seeks for the physical space of the Bershka clothing store to reach beyond the products, bringing the brand into new territories and generating valuable content that allows people to perceive Bershka as a catalyst agent of culture.
We wanted to present Marset’s latest collection through a new lens in time for EuroLuce, Salone del Mobile in Milan. Giving Marset a fresh approach, we communicated some of their key pieces through the eyes of emerging young talents within different artistic fields.
By stepping out from the architectural logic, we worked on the construction of a narrative, alongside the rebranding of the brand’s visual identity, a new look and feel for its website and the design of a corporate editorial piece.