Understanding events as a narrative tool for companies, we curated the Marset Summer Party, streamed it live and created an innovative concept for the postmodern celebration that would open up the brand's scope to new artistic fields.
Together with Georgia Taglietti, Head of Communications at Sónar festival for over 20 years, we talk about the secrets to disruptive marketing, the power of a company selfie, and we hear the future sounds of tomorrow’s brands.
With the concept of ‘revaluing’ at the core of all communication, the campaign invites the public to re-value everything which surrounds us and offers arguments which question how we should consume in the present in order to achieve sustainability in the future.
Presenting PlayGround's Isaac Marcet as part of the series of events we are curating for Soho House. With them we aim to offer the venue’s selected public relevant visions from the world of arts and creativity.
The idea behind Montoya is to curate and house a space for diverse influential creatives looking for more than a desk, but a center to share ideas, develop connections across different disciplines and enlarge the possibilities to realise ambitions.