Strategic Narrative Design

Taking Black Pepper from the physical to the abstract. Speculative design proposal for the sales packaging for a popular fragrance.

Communicating the impact and importance of design for the Spanish economy.

A year-long speculative design experiment at ELISAVA school

Repositioning Runroom as a reference point within the field of technology and giving birth to a new digital agency, one that looks like what it offers.

In collaboration with creative studio MESURA, we started thinking about configuring an intuitive and direct guide to highlight the philosophy behind the architectural and relational culture of Roche, one of today's leading companies in the healthcare and biotech sector. 

Spanish Tech Center (now, Desafía) is an accelerator programme that facilitates the successful launching of Spanish tech companies in Silicon Valley and the USA. Now it was time to take the leap and to transfer the brand’s mood from a San Francisco-based centre to a global community.

We wanted to highlight a selection of actors and actresses to be the main protagonists so we organised and directed two distinct photoshoots with the same selected profiles.

Bershka On Stage is a transmedia, new narrative concept designed by Folch. It seeks for the physical space of the Bershka clothing store to reach beyond the products, bringing the brand into new territories and generating valuable content that allows people to perceive Bershka as a catalyst agent of culture.

We wanted to present Marset’s latest collection through a new lens in time for EuroLuce, Salone del Mobile in Milan. Giving Marset a fresh approach, we communicated some of their key pieces through the eyes of emerging young talents within different artistic fields.

By stepping out from the architectural logic, we worked on the construction of a narrative, alongside the rebranding of the brand’s visual identity, a new look and feel for its website and the design of a corporate editorial piece.

Moving away from an institutional hub and growing closer to a museum or a cultural center – we needed to find a contemporary approach to match these ambitions.

A new review for Arpa. We were commissioned to redesign their series of book collections. Finally, our proposal was not applied by the client, yet we decided to show the process behind.

The evolution of the studio’s identity and website had to be a smooth one: we found comfort in the serif that had become a big part of its personality, above all linking it to the field of fashion.

Excavating the new archaeological museum of Lanzarote based on the characteristics of the iconic building and the terrain of the island.

An evolving collection of videos which projects Marset's lamps more of art pieces than functional objects.