Narrative Business Design

Transferring the mood of a business platform to a global community of startups

An in-depth interview and conference with Folch founders by Design Friends

Brand journalism, content curation and digital activation through transmedia.

Reaching new audiences through a transmedia, content-led approach.

Different sights of Europe tell the story of the new campaign collection.

Brand journalism for eco-sustainable business. Communicating the inspirational stories of green entrepreneurs across the Southern Mediterranean.

Strategic consultancy in brand positioning, dissemination of content and building influence.

Taking Black Pepper from the physical to the abstract. Speculative design proposal for the sales packaging for a popular fragrance.

Communicating the impact and importance of design for the Spanish economy.

Spanish Tech Center (now, Desafía) is an accelerator programme that facilitates the successful launching of Spanish tech companies in Silicon Valley and the USA. Now it was time to take the leap and to transfer the brand’s mood from a San Francisco-based centre to a global community.

We wanted to highlight a selection of actors and actresses to be the main protagonists so we organised and directed two distinct photoshoots with the same selected profiles.

Bershka On Stage is a transmedia, new narrative concept designed by Folch. It seeks for the physical space of the Bershka clothing store to reach beyond the products, bringing the brand into new territories and generating valuable content that allows people to perceive Bershka as a catalyst agent of culture.