In collaboration with creative studio MESURA, we started thinking about configuring an intuitive and direct guide to highlight the philosophy behind the architectural and relational culture of Roche, one of today's leading companies in the healthcare and biotech sector.
Spanish Tech Center (now, Desafía) is an accelerator programme that facilitates the successful launching of Spanish tech companies in Silicon Valley and the USA. Now it was time to take the leap and to transfer the brand’s mood from a San Francisco-based centre to a global community.
Bershka On Stage is a transmedia, new narrative concept designed by Folch. It seeks for the physical space of the Bershka clothing store to reach beyond the products, bringing the brand into new territories and generating valuable content that allows people to perceive Bershka as a catalyst agent of culture.
We wanted to present Marset’s latest collection through a new lens in time for EuroLuce, Salone del Mobile in Milan. Giving Marset a fresh approach, we communicated some of their key pieces through the eyes of emerging young talents within different artistic fields.
By stepping out from the architectural logic, we worked on the construction of a narrative, alongside the rebranding of the brand’s visual identity, a new look and feel for its website and the design of a corporate editorial piece.