We design concepts, brands and narratives reaching and engaging audiences on the new paradigm.
Understanding your core insight and developing a strategy around it is what creates relevance, as well as engagement and influence in this new era of communication.
In a post-advertising society, great communication generates engaged communities beyond loyal customers. Imperative forms and slogans no longer work, instead, they have given way to seductive narratives that make people want to belong.
More than ever, concepts, products, experiences and services are being translated into emotion and imagery. A brand is now a broadcaster: each with its own audience and stories to tell.
Design and art direction translate ideas into visual language. Evermore in an era where people seek emotional engagement with information, the format given to a message shapes the way it is perceived.
The old marketing concept of ‘target’ is already worn out: each story should be organically diffused to selected influencers and media partners. Through content activation and creative PR we expand our reach and create brand awareness across many platforms.
The environment around political campaigns is changing at an increasingly fast pace. Digitization revolutionized everything: barriers were broken, nuances disappeared, opinions are now polarised. Authenticity, emotion, and the ability to shape a message for a specific audience are winning factors. As with any transition period, new challenges (and opportunities) lie ahead.
Interiors and spaces can also define a brand. Just like a digital environment, physical spaces carry emotion, values, and aesthetic qualities that help to create a sense of coherence. Architecture, materials, lighting, and space are all narrative tools for brands.
We teach Digital Narrative Design and Strategy within the Masters of Publishing Projects and Communication Design at ELISAVA. Folch partners up with universities, companies and institutions by taking part in conferences, curating events, and providing workshops. Besides this we are counsellors of the Digital Communication Board of Barcelona.
Barcelona (Spain), 1977. Albert is the founder of the studio, as well as having given birth to editorial initiatives like Odiseo and Eldorado. Graduated in Graphic Design from ESDi School of Design, Albert had previously studied Geology at UAB and photography at Royal Academie of Arts of Antwerp, in Belgium. Albert is also co-director and teacher in the Master of Editorial Design at ELISAVA. He is also member of the Comunitat 080 Barcelona Fashion. Albert has been awarded with Premios Gràffica 2017.
Barcelona (Spain), 1976. Managing the studio’s commissions and operations, Rafa brings in his strategic vision and journalistic approach as well as his overall branding and communication expertise. After a career in Journalism at Blanquerna-Ramon Llull University School of Communication, he became partner at Folch. Rafa is teacher of Strategic Thinking at the Master of Graphic Design at ELISAVA. He is also partner of Eldorado, Odiseo, and Folch Insights, as well as Executive producer and founding partner at White Horse. Besides this, Rafa is member of the Barcelona Council of Digital Communication and the Comunitat 080 Barcelona Fashion.
Barcelona (Spain), 1982. Pol’s work is testament that his love of light, form, and rhythm can only be matched by his love of good storytelling. Pol studied direction of photography at ESCAC and has been working as a director and cinematographer ever since. Although he has collaborated with top brands and agencies, his favourite projects are always those that dictate their own narrative as they go along (which usually happens when he works with visual artists, fashion photographers, and friends).
Marsala (Italy), 1991. Bringing his vision to the studio’s editorial initiatives, Vincenzo’s work moves across editorial design, transmedia storytelling, strategy and creative writing. Raised in Sicily, he attended classical studies. After having graduated from Politecnico di Milano, he received an MA at ELISAVA and studied Screenplay for Cinema. He is also Editor-in-Chief at Eldorado, editor at Folch Insights, and teacher at the Master of Editorial Design at ELISAVA.
Skellefteå (Sweden), 1990. Emmy’s multidisciplinary profile embraces diverse skills, making her managing themes ranging from communication to publishing and design. Raised in the north of Sweden, Emmy studied media direction during her high school years. She attended her studies in Visual Communication at IED Instituto Europeo di Design. As well as coordinating the communication of the studio and curating artist for brands, Emmy is Editor-in-Chief at Odiseo.
London (UK), 1990. Bis studied English Literature and Classics at the University of Bristol. She then spent several years working in communications, starting at a creative agency developing strategies for values-driven brands followed by a corporate PR consultancy based in London. She also completed a full-time graphic design course at Shillington College followed by a postgraduate diploma in graphic design for publishing projects at ELISAVA.
Barcelona (Spain), 1995. After graduating in Advertising and Public Relations from the Rovira i Virgili University, she gained experience working in the production and advertising industry, specializing in copywriting. Her aim to improve her strategic and creative approach lead Belén to receive a Master in Advertising Strategy and Creativity from Ramón Lull’s University (URL) in Barcelona. She is now assisting in the studio with the management and workflow of projects.
Pordenone (Italy), 1994. The research of Marta find its roots in the world of contemporary art in relation with both digital and analog photography. After graduating in Visual Arts from IUAV (Venice) she first moved to Bilbao where she works as photographer and editorial assistant, and then in Amsterdam working as curatorial assistant, consolidating her deep interest among the artistic practices. She is currently attending a MA in photography at IUAV and working as intern and editorial assistant for Odiseo.
Bogotá (Colombia), 1990. Camilo is Senior UX/UI Designer at Folch. He contributes to the studio’s digital projects with his expertise in User Experience and Digital Environments. After graduating Communication Design in Universidad de Los Andes (Bogotá, Colombia), Camilo worked in different design studios in Colombia. Then he moved overseas where he completed his Master’s Degree in Graphic Design at ELISAVA. He is also teacher at the Master of Editorial Design at ELISAVA.
Rome (Italy), 1987. Giacomo studied graphic design at ISIA Urbino (IT). After completing his BA, he went on to obtain his master’s degree at AKV St.Joost Breda (NL). He then established his freelance practice in Rotterdam, where he remained three years. He specialises in graphic design projects with an experiential focus.
Barcelona (Spain), 1994. Josep’s role in the studio is distinguished by his skills within the field of luxury, fashion and beauty, lending a sophisticated tone on both digital and print. He joined the design world through his studies in publishing and advertising graphics at CIC Design School and after he advanced with a Master’s Degree with a focus on Identity and Editorial Design at ELISAVA.
Nottingham (UK), 1991. Allie’s work stands out for the extraordinary attention to details and for the great clearness of her design work. She successfully completed a foundation in Art and design at the Manchester School of Art. Allie then continued her studies at Northumbria University, achieving a Bachelor Degree in Graphic Design.
Barcelona (Spain), 1997. Oriol studied Art and Design during his high school years. He has explored the worlds of painting, photography, fashion and film, but decided to embark his professional career in the world of design. He is currently completing his graphic design studies at ELISAVA, specialising in publishing and identity.
A Coruña (Spain), 1992. Jacobo joined the design world after studying a BA in Industrial Design Engineer. Moved more by the visuals and concepts, he advanced with a Master’s Degree in Communication Design at Central Saint Martins. With an expertise in digital research and conceptual thinking, working with a more thoughtful approach based on problem-solving and encouraged to expand his boundaries into the design and moving images. At Folch Studio Jacobo takes part of the Activation Team, as a Graphic Communication Designer.
Buenos Aires (Argentina) 1984. Tamara studied Social Communication Science in Universidad de Buenos Aires (Buenos Aires University). She developed her career producing short length and independent transmedia documentaries. She also produced TV shows for Latin America and the US for FOX International Channels. In Spain she worked for Vice and Vice Virtue.
Olot (Spain), 1995. Ferran has always been around all cultural movements of his hometown. Over the years, he has worked with strategic festivals like Sismògraf, Miniput o ElMini. Graduated in media at the Pompeu Fabra University in Barcelona, he has earned experience as a producer for Tele-B and TV3, and also as a junior producer for the Spanish video artist Carles Congost.
Barcelona, (Spain), 1993. Alex began his self-taught training in audiovisual production. At first, he was working as a post producer in advertising and during that process he discovered the path of motion graphics. Later he began to collaborate as a freelance with different studios and agencies. Alex finds coherence between time, shapes and space to create captivating and mesmeric visuals.
Las Palmas de Gran Canaria, (Spain), 1994. Elena moved to Barcelona to study Design management at ESDi, Escola Superior de Disseny. During her studies she focused her interest around collaborative methodologies and transdisciplinary creations with a deep understanding of design as a social transformation tool, ethics and critical design. Finishing her Final Degree Project her approach is determined by strong ethical concerns, critical design and human-centred design methodologies. Elena is now assisting in the studio with the management of commissions and work flow.
Barcelona (Spain), 1994. Javier studied management and administration at EAE Business School (UPC). He is a young entrepreneur, eager to work and reach their maximum potential individually and as a group. He is currently studying his Master’s Degree in accounting and finance in URJC. Javier is now managing all financial matters at Folch.
Barcelona (Spain), 1977. Verónica studied Journalism and specializes in press office activity. She has a long career in the private sector, as well as in public entities such as the Institute of Culture of the Barcelona City Council (ICUB), where she has worked for some of the most important events across the city (Grec Festival, festivities of La Mercè, etc). Her knowledge of journalism and language give her the ability to interpret and transform projects from Folch Studio and its clients into journalistic content. By identifying the most noticeable angle of each project, Verónica helps the studio to spread awareness of Folch’s work across a variety of media (written press, television and radio) and in different formats such as news, articles, interviews or reports.
Torroella de Montgrí (Spain), 1988. Andreu got a diploma in Computer Management and a Degree in Multimedia. He has been working as a freelance developer and web designer since 2010, both individually and in collaboration with agencies and design studios. He led the development of websites like Fucking Young!, Eldorado Experience and Folch.
Barcelona (Spain), 1986. Cristina is graduated in Fashion Design at Escola Superior de Disseny i Art Llotja and also in Marketing & Communications from IED. She was managing the digital communications for several international fashion brands and advising companies about how to improve and optimise their online strategy and resources.
Barcelona (Spain). 2016. Abstract is an agency specialising in digital communication. They combine strategic and technical SEO knowledge with branding and design in order to create digital platforms with a relevant and sustainable brand value in the market.
NOW is a digital & inbound agency that helps companies to gain, convert and retain customers on-line. They improve digital presence of brands in order to increase their business results focusing on inbound and content strategies, online ads, SEO, social media and digital developments.
Reggio Emilia (Italy), 1966. Stefano specialises in corporate interior design, approaching the design of spaces on a strategic level and considering it as an integral part of a company’s identity and communication. Stefano moved to Barcelona in 1991 after graduating in Architecture, Design and Communication at Politecnico di Milano. In the last 20 years he has been combining his professional activity with teaching in ELISAVA, both in the Master of Design of Work Space and the Design Degree.
Caracas (Venezuela), 1987. Leo is a Barcelona based photographer. He has a Bachelor’s Degree in Journalism, studied Film Making at ESCAC, Documentary & Artistic Photography and Advertisement Photography at IDEP Barcelona. He enjoys combining Documentary with Advertisement photography and also specialises in Making of and Still Photo.
Barcelona (Spain). Marçal is a Barcelona-based photographer who specialises in Still Life, Product, Food and Beverages photography. He studied Fine Arts at Universitat de Barcelona and Advertising Photography at IDEP Barcelona. Unless noted otherwise, he is the author of all Folch’s project pictures.
Barcelona (Spain) 1995. Martí is a Barcelona-based photographer. He studied a formative cycle of Upper Degree in Advertising Graphic Design at municipal school of art EMAID in Vilanova i la Geltrú and a formative cycle of Upper Degree in Photography at Serra i Abella in l’Hospitalet de Llobregat. He specialises in Events and Documentary Photography as well as Portrait Photography.
Paris (France), 1983. After having graduated in Modern Literature at the faculty of La Sorbonne (France), Sarah got a master degree in Book Publishing at the university of Alcalá (Spain). She has been working as a freelance editor and copywriter since 2009, and she is author of several travel & cultural books about Barcelona.
Barcelona (Spain), 1980. Cristina is a Barcelona-based set designer and creative director known by never finishing her degree studies in History, Psychology and Interior Design. Although mainly focused in fashion photography, Cristina´s favourite jobs always revolve around still life photography due to her deep love for objects and materials.
2 FAD Silver Laus Awards. ‘Rosalía és betevé’, by Folch and White Horse (Audiovisuals), ‘betevé’ photography by Leo García Mendez (Art Direction in Print – Photography),
5 FAD Bronze Laus Awards. ‘Marset: Product Series’, by Folch with White Horse (Art Direction in Audiovisual), BDW ’17 (Art Direction in Print – Photography), Arquetipos, for Fundación Arquia (Online Publication Site), Montoya (Promotional Site), Blog Fundación Arquia (Online Publication Site).
2 FAD Silver Laus Awards. ‘DOIY’, by Folch with White Horse (E-commerce Site), ‘Transfer – Global Architecture Platform’, by Folch (Online Publication).
3 FAD Bronze Laus Awards. ‘Marset’, by Folch (Art Direction), ‘TAKE’ (Agency, Studio or Freelancer Website), ‘Quan les línies són temps’, by Folch (Entire Books).
3 FAD Silver Laus Awards. Marset ‘Reflections on light’ publication (Graphic design – Integrated Graphics); Marset ‘Reflections on light’ illustrations by Pol Montserrat (Graphic design – Illustration (Editorial and/or Commercial);
3 FAD Silver Laus Awards. Marset ‘Reflections on light’ publication (Graphic design – Integrated Graphics); Marset ‘Reflections on light’ illustrations by Pol Montserrat (Graphic design – Illustration (Editorial and/or Commercial); ‘Portraits at the edge of the world’ directed by Goroka and produced by Eldorado (Audiovisuals – Audiovisual) 3 FAD Bronze Laus Awards. Marset ‘Reflections on light’ publication (Graphic design – Corporate Publication, Catalogues & Brochures, Annual Reports); Pretty Woman (Graphic design – Book Covers, Magazine Front Covers and/or Series of Book Covers and Magazine Front Covers); O (Digital – Best Website)
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We open to a whole gamut of talents —from public relations to sociology, from editing to curatorship, from journalism to motion graphics, filmmaking to digital activation, creative writing to photography. Please send your application to [email protected]
If you are interested in applying for an internship at Folch please email [email protected] with a PDF portfolio or link to a website. Due to the high number of requests, we are unable to reply to all emails. Thank you for your understanding.