Cases by

Strategic Narrative Design

90 views
Let’s make a country! by Folch

Let’s make a country!

A year-long speculative design experiment at ELISAVA school
2,174 views
New propositions for Runroom by Folch

New propositions for Runroom

A reference point within the field of technology
1,168 views
Roche, a new digital environment by Folch

Roche, a new digital environment

New guidelines for the renewed editorial environment of Roche
1,975 views
How to rethink a global institution? Desafía by Folch

How to rethink a global institution? Desafía

Transferring the mood from a San Francisco-based tech center to a global community of entrepreneurs.
1,396 views
Casting a new light on TNC by Folch

Casting a new light on TNC

Creating the imagery for the national theatre in three different stages, starting with Abona’t – the pre-campaign.
968 views
Bershka On Stage by Folch

Bershka On Stage

Bershka On Stage is a global event series, bringing the brand into new territories through new narratives.
1,648 views
A new vision by emerging artists for Marset by Folch

A new vision by emerging artists for Marset

A new artistic dialogue brought new light to Salone del Mobile, Milan
3,350 views
A transversal vision for Mesura by Folch

A transversal vision for Mesura

By stepping out from the architectural logic, we worked on the construction of a narrative.
3,243 views
LACAPELLA – defining a new exhibition space by Folch

LACAPELLA – defining a new exhibition space

A contemporary approach to match new ambitions.
2,192 views
New review of Arpa Editores by Folch

New review of Arpa Editores

A proposal for the Spanish editorial.
1,931 views
atelier Ramos, an exercise in natural evolution by Folch

atelier Ramos, an exercise in natural evolution

A rebranding for the creative director Cristina Ramos's studio.
2,440 views
Excavating the new archaeological museum of Lanzarote by Folch

Excavating the new archaeological museum of Lanzarote

A complete identity for the new museum.
2,176 views
La web de CANADA by Folch

La web de CANADA

CANADA: a new digital environment
744 views
Odiseo Vol.13 ‘The Last Supper’ by Folch

Odiseo Vol.13 ‘The Last Supper’

The issue speaks of the death of the son of humanity as the beginning of posthumanism.
1,733 views
Wood & Paint by Folch

Wood & Paint

An evolving collection of videos which projects Marset's lamps more of art pieces than functional objects.
1,699 views
The office: an aspirational mood for Xavier Garcia by Folch

The office: an aspirational mood for Xavier Garcia

Reflecting the sophistication of the brand through a fashion editorial
4,741 views
A contemporary identity for Mobles114 by Folch

A contemporary identity for Mobles114

Exploiting the brand's potential by creating a new visual system
1,286 views
The Optimism of Brightening Life by Folch

The Optimism of Brightening Life

Connecting brands with new talent in artistic setting beyond given fields
2,227 views
Behind Dream Magazine by Folch

Behind Dream Magazine

A conversation on curation and conceptualisation
521 views
C40 Talks: PR partnership for a global event by Folch

C40 Talks: PR partnership for a global event

Managing national PR for C40 Cities during the Smart Cities World Expo 2018
621 views
Opening the doors to an international circle by Folch

Opening the doors to an international circle

A short film for Openhouse magazine, celebrating their latest international collaborative event.
368 views
Openhouse Interview by Folch

Openhouse Interview

A conversation with the minds behind Openhouse
1,983 views
Activating a revenue ecosystem for Bobo Choses by Folch

Activating a revenue ecosystem for Bobo Choses

A comprehensive digital strategy to expand visibility and create loyalty
1,836 views
DOIY Gallery by Folch

DOIY Gallery

Every object has a story, #doiygallery was born out of a curiosity for new interpretations.
3,809 views
Rebranding Xavier Garcia by Folch

Rebranding Xavier Garcia

Positioning the brand in the world of fashion, while projecting a contemporary attitude.
1,580 views
The Pearl on the Coast by Folch

The Pearl on the Coast

Finding a narrative that goes beyond the product, creating a completely new environment for the brand
2,208 views
Doiy #Honom by Folch

Doiy #Honom

Refining the packaging to meet the needs of the new collection we aimed to communicate a premium touch.
1,791 views
Doiy turns 10 by Folch

Doiy turns 10

You only turn 10 once – so, one should do so properly. Doiy came to us to develop a celebration of this milestone.
2,490 views
Odiseo Vol.12 ‘Uniformity’ by Folch

Odiseo Vol.12 ‘Uniformity’

Odiseo explores the significance of uniformity, patterns, and the desire to belong.
1,557 views
A Live-Streamed Event for Marset by Folch

A Live-Streamed Event for Marset

Bringing the brand to another environment through the curation and streaming of a postmodern celebration.
5,224 views
Empowering youth, rebranding a city by Folch

Empowering youth, rebranding a city

A city brand is spread through the eyes of its citizens, by creativity and music, languages without boundaries
649 views
Our Disruptive Model in Santo Domingo by Folch

Our Disruptive Model in Santo Domingo

From traditional communications agency to multidisciplinary narrative consultancy
3,200 views
Forget souvenirs, Barcelona is talent by Folch

Forget souvenirs, Barcelona is talent

A city brand is spread through the expertise of its citizens, by creativity and music, languages without boundaries
917 views
A documentary about the real Barcelona by Folch

A documentary about the real Barcelona

A documentary for betevé that contemplates the real Barcelona – La Mirada Imperfecta.
2,895 views
Barcelona Design Week 2018 by Folch

Barcelona Design Week 2018

Barcelona Design Week encourages people to re-value the concept of good design
2,026 views
Reclaiming Ciudad de Santander by Folch

Reclaiming Ciudad de Santander

A valuable experience of place branding
2,484 views
Openhouse Studio by Folch

Openhouse Studio

Turning a magazine into an agency.
1,146 views
A Point of Sale for MVC by Folch

A Point of Sale for MVC

Transferring the mood of a brand into a physical space.
3,757 views
The Story Behind A Lamp by Folch

The Story Behind A Lamp

A brand series to present a new line of products for Marset
6,777 views
Soho House x Folch by Folch

Soho House x Folch

The series of events we are curating within the framework of Soho House.
3,951 views
Bringing Fluvia into a contemporary light by Folch

Bringing Fluvia into a contemporary light

Casting aside a corporate image and conveying a sense of contemporary elegance
3,630 views
The Reputation Campaign #ShareLikeFollowBCN by Folch

The Reputation Campaign #ShareLikeFollowBCN

A choral campaign aimed to improve the reputation of Barcelona.
2,306 views
“We Never Had a Business Plan” / ESADE by Folch

“We Never Had a Business Plan” / ESADE

A masterclass on creative approaches towards the concept and development of a business plan.
1,545 views
#MésServeiPúblic by Folch

#MésServeiPúblic

Shifting perceptions of the public sector by highlighting the real people working behind the scenes for the Ajuntament de Barcelona.
2,110 views
A Long-Awaited Summer by Folch

A Long-Awaited Summer

Expanding and strengthening the brand narrative of WOUF.
3,176 views
Odiseo Vol.11 by Folch

Odiseo Vol.11

Odiseo Vol. 11 explores the concept of metamorphosis through the lens of the ‘cocoon’.
2,360 views
The Smokers by Folch

The Smokers

A personalized concept for photographer duo AdlerFresneda presenting their work in a new and experiential way
2,882 views
Crème Caramel by Folch

Crème Caramel

A video spinning off into an object and new line of projects: CANADA books
2,003 views
Renzo Piano: The Maestros Series by Folch

Renzo Piano: The Maestros Series

Reaching new audiences through a transmedia series and content-led approach
3,746 views
Montoya by Folch

Montoya

Conceptualisation of a new idea of a space
1,455 views
Digital narratives for place branding by Folch

Digital narratives for place branding

A course with the aim of creating an editorial project to help change the perception of Barcelona
962 views
Newsroom for betevé by Folch

Newsroom for betevé

Building a functional multidirectional space for the local media channel
949 views
Place Branding workshops in Central and South America by Folch

Place Branding workshops in Central and South America

Two international workshops around the idea of using strategic narratives to rebrand a country or a city.
4,524 views
WOUF by Folch

WOUF

Repositioning Wouf as a contemporary lifestyle brand
2,721 views
Barcelona Producció by Folch

Barcelona Producció

A campaign interpreting the artist as a brand with an online community of its own.
6,045 views
Stradivarius Man by Folch

Stradivarius Man

A rebranding that would allow the male and female line to coexist in one brand.
6,376 views
Odiseo Vol. 10 by Folch

Odiseo Vol. 10

Our anniversary volume bound to the opposing notions of Dystopia and Utopia.
3,326 views
CH Privée by Folch

CH Privée

A campaign pairing two visions to create a complete universe around the new fragrance.
3,024 views
Marset ‘Product Series’ by Folch

Marset ‘Product Series’

A campaign aiming to turn the spotlight on the lamps and bring them to the surface of communication.
4,892 views
DREAM Magazine by Folch

DREAM Magazine

A visual platform that contemplates the relationships we have with the objects and materials around us.
2,646 views
Arquetipos by Folch

Arquetipos

An editorial line that could give new life to the archive of Arquia Foundation.
5,014 views
Barcelona Design Week ’17 by Folch

Barcelona Design Week ’17

A homage circulating six pioneers of our time in an online and offline campaign.
1,325 views
GAS at OFFF by Folch

GAS at OFFF

'Gas. Change of State' a conference by Folch held within the framework OFFF Festival 2017.
2,399 views
ELISAVA Master in Digital Publishing ’17 by Folch

ELISAVA Master in Digital Publishing ’17

Within the Master in Graphic Design at ELISAVA, Folch is in charge of the Digital Publishing project.
3,808 views
La Mirada Imperfecta by Folch

La Mirada Imperfecta

The relaunching campaign with aim to change the perception of Barcelona through a fragmented image of the city.
7,395 views
betevé by Folch

betevé

A rebirth based on the urge to alter the notion of the local channel through place branding and transmedia approach.
4,607 views
Take by Folch

Take

A message for the photography agency – impactful enough to communicate through imagery.
3,082 views
Eldorado Volume One by Folch

Eldorado Volume One

A limited edition travel bookzine from a creative global collective.
3,969 views
Odiseo Vol.9 ‘Laughter and loathing’ by Folch

Odiseo Vol.9 ‘Laughter and loathing’

In our ninth volume we take a puff of Satire by casting an acid, provocative glance on love, progress and society.
4,641 views
Bacoa by Folch

Bacoa

Renewing the whole brand of the gourmet burger chain and building a community around it.
6,405 views
DOIY by Folch

DOIY

A bold move of a 360 turn on all channels of communication, we reshaped the product design company.
8,359 views
Rosalía & Raül Refree by Folch

Rosalía & Raül Refree

Art direction in video and photography for the new album "Los Ángeles", reflecting the artists' traditional and contemporary approach.
1,937 views
Marset ‘Light & Building’ by Folch

Marset ‘Light & Building’

A meaningful art direction creating a new space of abstraction by reaching beyond the physical appearance of Marset's lamps.
2,963 views
Odiseo Vol.8 ‘The rift between the other and me’ by Folch

Odiseo Vol.8 ‘The rift between the other and me’

In our eight volume we explore the multiple meanings and shapes of ‘Encounters’.
2,628 views
The Surf Gang with Pull&Bear by Folch

The Surf Gang with Pull&Bear

An editorial environment based on a brand narrative approach was the key the surf story.
1,670 views
People Magazine by Folch

People Magazine

An in-house publication with aim to unite them workers under one common denominator; Puig.
4,315 views
Transfer by Folch

Transfer

An editorial platform connecting the points and sharing the philosophies of architecture practice.
3,341 views
Marset ‘Reflections on light’ II by Folch

Marset ‘Reflections on light’ II

Aimed at highlighting not just the products but the people and the company behind them, the campaign was designed.
2,005 views
FILAF by Folch

FILAF

A lift for the identity and the annual publication based upon the concept of repetition.
4,188 views
Metal Magazine by Folch

Metal Magazine

The genesis of the renowned publication, claiming a more conceptual idea of fashion
1,268 views
Deux Souliers by Folch

Deux Souliers

Bringing shoes to a new visual perception through imaginative art direction.
3,165 views
Odiseo Vol.7 ‘The Truth’ by Folch

Odiseo Vol.7 ‘The Truth’

Our seventh issue is dedicated to the notion of Truth.
1,890 views
The Switchers by Folch

The Switchers

Turning cases into stories, shifting from institutional to inspirational, we created an editorial platform for the EU initiative.
2,044 views
Pensacola by Folch

Pensacola

Creating a bold brand language perfect for being animated and maintaining a strong brand identity while allowing wide possibilities of variations.
1,502 views
Estones de Mishima by Folch

Estones de Mishima

Establishing a synergic connection between the band and the wine producer, between music and gastronomy.
927 views
Mobles114 by Folch

Mobles114

With repetition as a concept, and movement as a continuum across the whole publication.
2,407 views
CdC Spanish Annual by Folch

CdC Spanish Annual

A cult publication rewarding the best ideas in the country, turned into four.
907 views
Mapa Sonoro by Folch

Mapa Sonoro

A nocturne redesign for the cultural show
1,514 views
Bershka by Folch

Bershka

Building a visual mood around the point of sale for the Spanish clothing brand.
3,847 views
Odiseo Vol. 6 ‘Nature and artifice’ by Folch

Odiseo Vol. 6 ‘Nature and artifice’

In our sixth volume we turn our sight to the nature and artifice.
2,761 views
Herrera Confidential by Folch

Herrera Confidential

An extensive launching campaign for the fashion house of Carolina Herrera.
1,993 views
e-temas / Arquia Foundation by Folch

e-temas / Arquia Foundation

Bringing useful tools for architects into an interactive editorial environment.
3,184 views
O by Folch

O

Attractive, mysterious and conceptual solution for the identity of the multitasking agency.
5,395 views
Eldorado by Folch

Eldorado

A collective of creators devoted to exceptional adventures and travel experiences – Eldorado is a brand by Folch.
1,989 views
Zuzunaga by Folch

Zuzunaga

Enhancing a brand, smoothing out an identity for the interior design company.
1,816 views
Fireplace by Folch

Fireplace

A enticing logotype characterised by a gothic-based letter styling for the co-working space.
50,499 views
Odiseo by Folch

Odiseo

Aiming to unveil a distinctive vision of seduction through curation of emerging photographers & artists – Odiseo is a brand by Folch.
2,107 views
Marset. Reflections on light by Folch

Marset. Reflections on light

A campaign highlighting the people behind the brand.
5,587 views
Strange Plants by Folch

Strange Plants

A publication dedicated to the celebration of plants in contemporary art.
1,662 views
Alfred Kerbs by Folch

Alfred Kerbs

An enigmatic figure, an ultimate symbol of style and distinction.
948 views
ADC*E Essay Series by Folch

ADC*E Essay Series

A publication to be valuable in its physicality and an object of desire.
1,549 views
The Event Paper by Folch

The Event Paper

Following Avedon’s steps, a comprehensive campaign for the fashion brand.
4,535 views
Fucking Young! by Folch

Fucking Young!

Cool, distinguished and appealing were the keywords for the renovation of the fashion platform.
3,064 views
Earth, Water, Air, Fire by Folch

Earth, Water, Air, Fire

A paper on nature and architecture practice for ETH Zürich.