Cases by

Strategic Narrative Design


Shifting perceptions of the public sector by highlighting the real people working behind the scenes for the Ajuntament de Barcelona.

A Long-Awaited Summer

Expanding and strengthening the brand narrative of WOUF.

Odiseo Vol.11

Odiseo Vol. 11 explores the concept of metamorphosis through the lens of the ‘cocoon’.
The Smokers by Folch

The Smokers

A personalized concept for photographer duo AdlerFresneda presenting their work in a new and experiential way

Crème Caramel

A video spinning off into an object and new line of projects: CANADA books
Soho House x Folch by Folch

Soho House x Folch

The series of events we are curating within the framework of Soho House.

Renzo Piano: The Maestros Series

Reaching new audiences through a transmedia series and content-led approach
Montoya by Folch


Conceptualisation of a new idea of a space

Digital narratives for place branding

A course with the aim of creating an editorial project to help change the perception of Barcelona

Newsroom for betevé

Building a functional multidirectional space for the local media channel

Place Branding workshops in Central and South America

Two international workshops around the idea of using strategic narratives to rebrand a country or a city.


Repositioning Wouf as a contemporary lifestyle brand

Barcelona Producció

A campaign interpreting the artist as a brand with an online community of its own.
Metrovacesa by Folch


With a new understanding of real estate, we delved into the strategy and branding of Metrovacesa.

Odiseo Vol. 10

Our anniversary volume bound to the opposing notions of Dystopia and Utopia.
CH Privée by Folch

CH Privée

A campaign pairing two visions to create a complete universe around the new fragrance.
Marset ‘Product Series’ by Folch

Marset ‘Product Series’

A campaign aiming to turn the spotlight on the lamps and bring them to the surface of communication.
DREAM Magazine by Folch

DREAM Magazine

A visual platform that contemplates the relationships we have with the objects and materials around us.
Arquetipos by Folch


An editorial line that could give new life to the archive of Arquia Foundation.
Barcelona Design Week ’17 by Folch

Barcelona Design Week ’17

A homage circulating six pioneers of our time in an online and offline campaign.


'Gas. Change of State' a conference by Folch held within the framework OFFF Festival 2017.
ELISAVA Master in Digital Publishing ’17 by Folch

ELISAVA Master in Digital Publishing ’17

Within the Master in Graphic Design at ELISAVA, Folch is in charge of the Digital Publishing project.

La Mirada Imperfecta

The relaunching campaign with aim to change the perception of Barcelona through a fragmented image of the city.


A rebirth based on the urge to alter the notion of the local channel through place branding and transmedia approach.


A message for the photography agency – impactful enough to communicate through imagery.

Eldorado Volume One

A limited edition travel bookzine from a creative global collective.

Odiseo Vol.9 ‘Laughter and loathing’

In our ninth volume we take a puff of Satire by casting an acid, provocative glance on love, progress and society.


Renewing the whole brand of the gourmet burger chain and building a community around it.


A bold move of a 360 turn on all channels of communication, we reshaped the product design company.
Rosalía & Raül Refree by Folch

Rosalía & Raül Refree

Art direction in video and photography for the new album "Catalina", reflecting the artists' traditional and contemporary approach.

Marset ‘Light & Building’

A meaningful art direction creating a new space of abstraction by reaching beyond the physical appearance of Marset's lamps.

Odiseo Vol.8 ‘The rift between the other and me’

In our eight volume we explore the multiple meanings and shapes of ‘Encounters’.


An editorial platform connecting the points and sharing the philosophies of architecture practice.

Marset ‘Reflections on light’ II

Aimed at highlighting not just the products but the people and the company behind them, the campaign was designed.


A lift for the identity and the annual publication based upon the concept of repetition.

Metal Magazine

The genesis of the renowned publication, claiming a more conceptual idea of fashion

Deux Souliers

Bringing shoes to a new visual perception through imaginative art direction.

Odiseo Vol.7 ‘The Truth’

Our seventh issue is dedicated to the notion of Truth.

The Switchers

Turning cases into stories, shifting from institutional to inspirational, we created an editorial platform for the EU initiative.


Creating a bold brand language perfect for being animated and maintaining a strong brand identity while allowing wide possibilities of variations.

Estones de Mishima

Establishing a synergic connection between the band and the wine producer, between music and gastronomy.


With repetition as a concept, and movement as a continuum across the whole publication.

CdC Spanish Annual

A cult publication rewarding the best ideas in the country, turned into four.

Mapa Sonoro

A nocturne redesign for the cultural show

Odiseo Vol. 6 ‘Nature and artifice’

In our sixth volume we turn our sight to the nature and artifice.

Herrera Confidential

An extensive launching campaign for the fashion house of Carolina Herrera.

e-temas / Arquia Foundation

Bringing useful tools for architects into an interactive editorial environment.
O by Folch


Attractive, mysterious and conceptual solution for the identity of the multitasking agency.


A collective of creators devoted to exceptional adventures and travel experiences – Eldorado is a brand by Folch.


Enhancing a brand, smoothing out an identity for the interior design company.


A enticing logotype characterised by a gothic-based letter styling for the co-working space.
Odiseo by Folch


Aiming to unveil a distinctive vision of seduction through curation of emerging photographers & artists – Odiseo is a brand by Folch.

Marset. Reflections on light

A campaign highlighting the people behind the brand.

Strange Plants

A publication dedicated to the celebration of plants in contemporary art.

Alfred Kerbs

An enigmatic figure, an ultimate symbol of style and distinction.

ADC*E Essay Series

A publication to be valuable in its physicality and an object of desire.

Fucking Young!

Cool, distinguished and appealing were the keywords for the renovation of the fashion platform.

Earth, Water, Air, Fire

A paper on nature and architecture practice for ETH Zürich.