Cases by

Strategic Narrative Design

DOIY Gallery by Folch

DOIY Gallery

Every object has a story, #doiygallery was born out of a curiosity for new interpretations.
1,374 views
Rebranding Xavier Garcia by Folch

Rebranding Xavier Garcia

Positioning the brand in the world of fashion, while projecting a contemporary attitude.
The Pearl on the Coast by Folch

The Pearl on the Coast

Finding a narrative that goes beyond the product, creating a completely new environment for the brand
Doiy #Honom by Folch

Doiy #Honom

Refining the packaging to meet the needs of the new collection we aimed to communicate a premium touch.
Doiy turns 10 by Folch

Doiy turns 10

You only turn 10 once – so, one should do so properly. Doiy came to us to develop a celebration of this milestone.
1,640 views
Odiseo Vol.12 Uniformity by Folch

Odiseo Vol.12 Uniformity

Odiseo explores the significance of uniformity, patterns, and the desire to belong.
A Live-Streamed Event for Marset by Folch

A Live-Streamed Event for Marset

Bringing the brand to another environment through the curation and streaming of a postmodern celebration.
3,703 views
Empowering youth, rebranding a city by Folch

Empowering youth, rebranding a city

A city brand is spread through the eyes of its citizens, by creativity and music, languages without boundaries
Our Disruptive Model in Santo Domingo by Folch

Our Disruptive Model in Santo Domingo

From traditional communications agency to multidisciplinary narrative consultancy
2,097 views
Forget souvenirs, Barcelona is talent by Folch

Forget souvenirs, Barcelona is talent

A city brand is spread through the expertise of its citizens, by creativity and music, languages without boundaries
A documentary about the real Barcelona by Folch

A documentary about the real Barcelona

A documentary for betevé that contemplates the real Barcelona – La Mirada Imperfecta.
1,627 views
Barcelona Design Week 2018 by Folch

Barcelona Design Week 2018

Barcelona Design Week encourages people to re-value the concept of good design
1,476 views
Reclaiming Ciudad de Santander by Folch

Reclaiming Ciudad de Santander

A valuable experience of place branding
1,323 views
Openhouse Studio by Folch

Openhouse Studio

Turning a magazine into an agency.
A Point of Sale for MVC by Folch

A Point of Sale for MVC

Transferring the mood of a brand into a physical space.
3,092 views
The Story Behind A Lamp by Folch

The Story Behind A Lamp

A brand series to present a new line of products for Marset
6,184 views
Soho House x Folch by Folch

Soho House x Folch

The series of events we are curating within the framework of Soho House.
3,026 views
Bringing Fluvia into a contemporary light by Folch

Bringing Fluvia into a contemporary light

Casting aside a corporate image and conveying a sense of contemporary elegance
3,106 views
The Reputation Campaign #ShareLikeFollowBCN by Folch

The Reputation Campaign #ShareLikeFollowBCN

A choral campaign aimed to improve the reputation of Barcelona.
1,955 views
“We Never Had a Business Plan” / ESADE by Folch

“We Never Had a Business Plan” / ESADE

A masterclass on creative approaches towards the concept and development of a business plan.
1,385 views
#MésServeiPúblic by Folch

#MésServeiPúblic

Shifting perceptions of the public sector by highlighting the real people working behind the scenes for the Ajuntament de Barcelona.
1,823 views
A Long-Awaited Summer by Folch

A Long-Awaited Summer

Expanding and strengthening the brand narrative of WOUF.
2,641 views
Odiseo Vol.11 by Folch

Odiseo Vol.11

Odiseo Vol. 11 explores the concept of metamorphosis through the lens of the ‘cocoon’.
2,148 views
The Smokers by Folch

The Smokers

A personalized concept for photographer duo AdlerFresneda presenting their work in a new and experiential way
2,503 views
Crème Caramel by Folch

Crème Caramel

A video spinning off into an object and new line of projects: CANADA books
1,511 views
Renzo Piano: The Maestros Series by Folch

Renzo Piano: The Maestros Series

Reaching new audiences through a transmedia series and content-led approach
3,060 views
Montoya by Folch

Montoya

Conceptualisation of a new idea of a space
1,231 views
Digital narratives for place branding by Folch

Digital narratives for place branding

A course with the aim of creating an editorial project to help change the perception of Barcelona
Newsroom for betevé by Folch

Newsroom for betevé

Building a functional multidirectional space for the local media channel
Place Branding workshops in Central and South America by Folch

Place Branding workshops in Central and South America

Two international workshops around the idea of using strategic narratives to rebrand a country or a city.
3,736 views
WOUF by Folch

WOUF

Repositioning Wouf as a contemporary lifestyle brand
2,340 views
Barcelona Producció by Folch

Barcelona Producció

A campaign interpreting the artist as a brand with an online community of its own.
2,622 views
Stradivarius Man by Folch

Stradivarius Man

A rebranding that would allow the male and female line to coexist in one brand.
4,018 views
Metrovacesa by Folch

Metrovacesa

With a new understanding of real estate, we delved into the strategy and branding of Metrovacesa.
5,461 views
Odiseo Vol. 10 by Folch

Odiseo Vol. 10

Our anniversary volume bound to the opposing notions of Dystopia and Utopia.
2,667 views
CH Privée by Folch

CH Privée

A campaign pairing two visions to create a complete universe around the new fragrance.
2,695 views
Marset ‘Product Series’ by Folch

Marset ‘Product Series’

A campaign aiming to turn the spotlight on the lamps and bring them to the surface of communication.
4,063 views
DREAM Magazine by Folch

DREAM Magazine

A visual platform that contemplates the relationships we have with the objects and materials around us.
2,398 views
Arquetipos by Folch

Arquetipos

An editorial line that could give new life to the archive of Arquia Foundation.
4,697 views
Barcelona Design Week ’17 by Folch

Barcelona Design Week ’17

A homage circulating six pioneers of our time in an online and offline campaign.
1,189 views
GAS at OFFF by Folch

GAS at OFFF

'Gas. Change of State' a conference by Folch held within the framework OFFF Festival 2017.
2,226 views
ELISAVA Master in Digital Publishing ’17 by Folch

ELISAVA Master in Digital Publishing ’17

Within the Master in Graphic Design at ELISAVA, Folch is in charge of the Digital Publishing project.
3,379 views
La Mirada Imperfecta by Folch

La Mirada Imperfecta

The relaunching campaign with aim to change the perception of Barcelona through a fragmented image of the city.
6,488 views
betevé by Folch

betevé

A rebirth based on the urge to alter the notion of the local channel through place branding and transmedia approach.
4,306 views
Take by Folch

Take

A message for the photography agency – impactful enough to communicate through imagery.
2,800 views
Eldorado Volume One by Folch

Eldorado Volume One

A limited edition travel bookzine from a creative global collective.
3,754 views
Odiseo Vol.9 ‘Laughter and loathing’ by Folch

Odiseo Vol.9 ‘Laughter and loathing’

In our ninth volume we take a puff of Satire by casting an acid, provocative glance on love, progress and society.
4,215 views
Bacoa by Folch

Bacoa

Renewing the whole brand of the gourmet burger chain and building a community around it.
5,813 views
DOIY by Folch

DOIY

A bold move of a 360 turn on all channels of communication, we reshaped the product design company.
7,134 views
Rosalía & Raül Refree by Folch

Rosalía & Raül Refree

Art direction in video and photography for the new album "Los Ángeles", reflecting the artists' traditional and contemporary approach.
1,804 views
Marset ‘Light & Building’ by Folch

Marset ‘Light & Building’

A meaningful art direction creating a new space of abstraction by reaching beyond the physical appearance of Marset's lamps.
2,729 views
Odiseo Vol.8 ‘The rift between the other and me’ by Folch

Odiseo Vol.8 ‘The rift between the other and me’

In our eight volume we explore the multiple meanings and shapes of ‘Encounters’.
2,377 views
The Surf Gang with Pull&Bear by Folch

The Surf Gang with Pull&Bear

An editorial environment based on a brand narrative approach was the key the surf story.
1,355 views
People Magazine by Folch

People Magazine

An in-house publication with aim to unite them workers under one common denominator; Puig.
3,900 views
Transfer by Folch

Transfer

An editorial platform connecting the points and sharing the philosophies of architecture practice.
3,039 views
Marset ‘Reflections on light’ II by Folch

Marset ‘Reflections on light’ II

Aimed at highlighting not just the products but the people and the company behind them, the campaign was designed.
1,769 views
FILAF by Folch

FILAF

A lift for the identity and the annual publication based upon the concept of repetition.
3,619 views
Metal Magazine by Folch

Metal Magazine

The genesis of the renowned publication, claiming a more conceptual idea of fashion
1,100 views
Deux Souliers by Folch

Deux Souliers

Bringing shoes to a new visual perception through imaginative art direction.
2,826 views
Odiseo Vol.7 ‘The Truth’ by Folch

Odiseo Vol.7 ‘The Truth’

Our seventh issue is dedicated to the notion of Truth.
1,759 views
The Switchers by Folch

The Switchers

Turning cases into stories, shifting from institutional to inspirational, we created an editorial platform for the EU initiative.
1,869 views
Pensacola by Folch

Pensacola

Creating a bold brand language perfect for being animated and maintaining a strong brand identity while allowing wide possibilities of variations.
1,307 views
Estones de Mishima by Folch

Estones de Mishima

Establishing a synergic connection between the band and the wine producer, between music and gastronomy.
Mobles114 by Folch

Mobles114

With repetition as a concept, and movement as a continuum across the whole publication.
2,158 views
CdC Spanish Annual by Folch

CdC Spanish Annual

A cult publication rewarding the best ideas in the country, turned into four.
Mapa Sonoro by Folch

Mapa Sonoro

A nocturne redesign for the cultural show
1,164 views
Bershka by Folch

Bershka

Building a visual mood around the point of sale for the Spanish clothing brand.
3,443 views
Odiseo Vol. 6 ‘Nature and artifice’ by Folch

Odiseo Vol. 6 ‘Nature and artifice’

In our sixth volume we turn our sight to the nature and artifice.
2,379 views
Herrera Confidential by Folch

Herrera Confidential

An extensive launching campaign for the fashion house of Carolina Herrera.
1,675 views
e-temas / Arquia Foundation by Folch

e-temas / Arquia Foundation

Bringing useful tools for architects into an interactive editorial environment.
2,859 views
O by Folch

O

Attractive, mysterious and conceptual solution for the identity of the multitasking agency.
4,573 views
Eldorado by Folch

Eldorado

A collective of creators devoted to exceptional adventures and travel experiences – Eldorado is a brand by Folch.
1,781 views
Zuzunaga by Folch

Zuzunaga

Enhancing a brand, smoothing out an identity for the interior design company.
1,607 views
Fireplace by Folch

Fireplace

A enticing logotype characterised by a gothic-based letter styling for the co-working space.
40,780 views
Odiseo by Folch

Odiseo

Aiming to unveil a distinctive vision of seduction through curation of emerging photographers & artists – Odiseo is a brand by Folch.
1,787 views
Marset. Reflections on light by Folch

Marset. Reflections on light

A campaign highlighting the people behind the brand.
4,703 views
Strange Plants by Folch

Strange Plants

A publication dedicated to the celebration of plants in contemporary art.
1,453 views
Alfred Kerbs by Folch

Alfred Kerbs

An enigmatic figure, an ultimate symbol of style and distinction.
ADC*E Essay Series by Folch

ADC*E Essay Series

A publication to be valuable in its physicality and an object of desire.
1,308 views
The Event Paper by Folch

The Event Paper

Following Avedon’s steps, a comprehensive campaign for the fashion brand.
3,966 views
Fucking Young! by Folch

Fucking Young!

Cool, distinguished and appealing were the keywords for the renovation of the fashion platform.
2,584 views
Earth, Water, Air, Fire by Folch

Earth, Water, Air, Fire

A paper on nature and architecture practice for ETH Zürich.