Strategic Narrative Design
Soho House x Folch
The series of events we are curating within the framework of Soho House.
Shifting perceptions of the public sector by highlighting the real people working behind the scenes for the Ajuntament de Barcelona.
Odiseo Vol. 11 explores the concept of metamorphosis through the lens of the ‘cocoon’.
A personalized concept for photographer duo AdlerFresneda presenting their work in a new and experiential way
A video spinning off into an object and new line of projects: CANADA books
Conceptualisation of a new idea of a space
Repositioning Wouf as a contemporary lifestyle brand
A campaign interpreting the artist as a brand with an online community of its own.
A rebranding that would allow the male and female line to coexist in one brand.
With a new understanding of real estate, we delved into the strategy and branding of Metrovacesa.
Odiseo Vol. 10
Our anniversary volume bound to the opposing notions of Dystopia and Utopia.
A campaign pairing two visions to create a complete universe around the new fragrance.
Marset ‘Product Series’
A campaign aiming to turn the spotlight on the lamps and bring them to the surface of communication.
A visual platform that contemplates the relationships we have with the objects and materials around us.
An editorial line that could give new life to the archive of Arquia Foundation.
GAS at OFFF
'Gas. Change of State' a conference by Folch held within the framework OFFF Festival 2017.
La Mirada Imperfecta
The relaunching campaign with aim to change the perception of Barcelona through a fragmented image of the city.
A rebirth based on the urge to alter the notion of the local channel through place branding and transmedia approach.
A message for the photography agency – impactful enough to communicate through imagery.
Renewing the whole brand of the gourmet burger chain and building a community around it.
A bold move of a 360 turn on all channels of communication, we reshaped the product design company.
Rosalía & Raül Refree
Art direction in video and photography for the new album "Los Ángeles", reflecting the artists' traditional and contemporary approach.
Marset ‘Light & Building’
A meaningful art direction creating a new space of abstraction by reaching beyond the physical appearance of Marset's lamps.
An editorial platform connecting the points and sharing the philosophies of architecture practice.
A lift for the identity and the annual publication based upon the concept of repetition.
The genesis of the renowned publication, claiming a more conceptual idea of fashion
Bringing shoes to a new visual perception through imaginative art direction.
Turning cases into stories, shifting from institutional to inspirational, we created an editorial platform for the EU initiative.
Creating a bold brand language perfect for being animated and maintaining a strong brand identity while allowing wide possibilities of variations.
Estones de Mishima
Establishing a synergic connection between the band and the wine producer, between music and gastronomy.
With repetition as a concept, and movement as a continuum across the whole publication.
CdC Spanish Annual
A cult publication rewarding the best ideas in the country, turned into four.
Building a visual mood around the point of sale for the Spanish clothing brand.
Attractive, mysterious and conceptual solution for the identity of the multitasking agency.
A collective of creators devoted to exceptional adventures and travel experiences – Eldorado is a brand by Folch.
Enhancing a brand, smoothing out an identity for the interior design company.
A enticing logotype characterised by a gothic-based letter styling for the co-working space.
Aiming to unveil a distinctive vision of seduction through curation of emerging photographers & artists – Odiseo is a brand by Folch.
A publication dedicated to the celebration of plants in contemporary art.
An enigmatic figure, an ultimate symbol of style and distinction.
ADC*E Essay Series
A publication to be valuable in its physicality and an object of desire.
The Event Paper
Following Avedon’s steps, a comprehensive campaign for the fashion brand.
Cool, distinguished and appealing were the keywords for the renovation of the fashion platform.